IKEA Better Living Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IKEA Better Living's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA Better Living.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IKEA Better Living
App Name : IKEA Better Living
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Inter IKEA Systems B.V.
Publisher : Instagram,Cell Trap Multiplayer,Cast ThemAll- TV Cast Player App,Chinese Chess / Co Tuong,Bubble Shooter - Pop Bubbles,Bubble Shooter! Tournaments,FotoSwipe: File Phone Transfer,Landlords Mania,Mr Jump
Total creative ads during the time period : 29
Duration : 604
Popularity : 2,901
Check ASO Keywords of IKEA Better Living
2. IKEA Better Living’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IKEA Better Living in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA Better Living in the recent period. As of 2021-04-08, among the IKEA Better Living‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-08, IKEA Better Living's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-08, IKEA Better Living‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of IKEA Better Living
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA Better Living. We can see some advertising trends.
Top 1 Ad Creative of IKEA Better Living
Ad Details ：
Headline ：
Text ：IKEA와 함께라면 집과 지구, 모두 아낄 수 있어요.
버려진 페트병은 커튼이 되고 플라스틱을 재활용하면 분리수거함으로 다시 태어나죠.
사람과 지구를 위한 IKEA의 다양한 노력들을 만나보세요!
내가 아끼는 집, 나를 아끼는 집
⠀
#IKEA #이케아 #내가아끼는집나를아끼는집
Top 2 Ad Creative of IKEA Better Living
Ad Details ：
Headline ：
Text ：IKEA와 함께라면 집과 지구, 모두 아낄 수 있어요.
버려진 페트병은 커튼이 되고 플라스틱을 재활용하면 분리수거함으로 다시 태어나죠.
사람과 지구를 위한 IKEA의 다양한 노력들을 만나보세요!
내가 아끼는 집, 나를 아끼는 집
⠀
#IKEA #이케아 #내가아끼는집나를아끼는집
Top 3 Ad Creative of IKEA Better Living
Ad Details ：
Headline ：
Text ：일상 속 작은 변화, 함께 만들어봐요!
IKEA는 누구나 지속가능한 삶을 시작할 수 있도록
집에서 실천할 수 있는 제품과 솔루션을 고민하고 있어요.
나와 지구를 아끼는 일에 실천보다 중요한 것은 없으니까요.
응원해요! 당신의 작은 실천
#IKEA #이케아 #응원해요당신의작은실천 #내가아끼는집나를아끼는집
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 54 | 39 |
| Popularity | 306 | 306 | 197 |
| Dimensions | 426 x 240 | 400 x 224 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for IKEA Better Living in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free IKEA Better Living's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IKEA Better Living, you can click the app name below to view related reports, or you can find more info in ASOTools.