IKEA Better Living Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IKEA Better Living’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA Better Living.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IKEA Better Living

App Name : IKEA Better Living

Logo

IKEA Better Living-SocialPeta

OS : iOS

Network : Facebook,Instagram,Google Ads(Admob)

Developer : Inter IKEA Systems B.V.

Publisher : Bubble Shooter! Tournaments,Rouba-monte - Rubamazzo

Total creative ads during the time period : 11

Duration : 384

Popularity : 702

2. IKEA Better Living’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IKEA Better Living in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA Better Living in the recent period. As of 2020-08-31, among the IKEA Better Living‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, IKEA Better Living’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, IKEA Better Living‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of IKEA Better Living

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA Better Living. We can see some advertising trends.

Top 1 Ad Creative of IKEA Better Living

Ad Details :

Headline :IKEA

Text :Ønsker du også at leve mere bæredygtigt? Find din grønne rytme med hjælp fra IKEA ☘️

Top 2 Ad Creative of IKEA Better Living

Ad Details :

Headline :IKEA

Text :Ønsker du også at leve mere bæredygtigt? Find din grønne rytme med hjælp fra IKEA ☘️

Top 3 Ad Creative of IKEA Better Living

Ad Details :

Headline :Få tips til en grønnere hverdag

Text :Ønsker du også at leve mere bæredygtigt? Find din grønne rytme med hjælp fra IKEA ☘️

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 15 13 11
Popularity 86 80 73
Dimensions 720 x 898 720 x 898 720 x 898
Creative Type Video Video Video
Network Instagram Instagram Facebook
Related Ads 1 1 1
Countries Denmark Denmark Denmark
Language NA NA NA

Through the above analysis, we can see that the most effective channel for IKEA Better Living in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free IKEA Better Living’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IKEA Better Living, you can click the app name below to view related reports.