IKEA 宜家家居 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IKEA 宜家家居's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA 宜家家居.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IKEA 宜家家居
App Name : IKEA 宜家家居
Logo：
OS : iOS
Network : 今日头条,腾讯社交广告（广点通）,哔哩哔哩
Developer : Inter IKEA Systems B.V.
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,騰訊視頻,今日头条,抖音,百度,墨迹天气-看天气用墨迹,东方头条-个性化新闻阅读平台,西瓜视频,腾讯视频-NBA火热开赛
Total creative ads during the time period : 140
Duration : 240
Popularity : 12,016
Check ASO Keywords of IKEA 宜家家居
2. IKEA 宜家家居’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IKEA 宜家家居 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA 宜家家居 in the recent period. As of 2021-03-08, among the IKEA 宜家家居‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, IKEA 宜家家居's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-08, IKEA 宜家家居‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IKEA 宜家家居
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA 宜家家居. We can see some advertising trends.
Top 1 Ad Creative of IKEA 宜家家居
Ad Details ：
Headline ：迷你宜家，一样好逛。立即下载IKEA宜家APP，点亮你的家居灵感！
Text ：
Top 2 Ad Creative of IKEA 宜家家居
Ad Details ：
Headline ：迷你宜家，一样好逛。立即下载IKEA宜家APP，点亮你的家居灵感！
Text ：
Top 3 Ad Creative of IKEA 宜家家居
Ad Details ：
Headline ：迷你宜家，一样好逛。立即下载IKEA宜家APP，点亮你的家居灵感！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 67 | 65 |
| Popularity | 764 | 431 | 411 |
| Dimensions | 720 x 1280 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 火山小视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for IKEA 宜家家居 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free IKEA 宜家家居's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IKEA 宜家家居, you can click the app name below to view related reports, or you can find more info in ASOTools.