Instagram Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Instagram's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Instagram.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Instagram
App Name : Instagram
Logo：
OS : iOS
Network : Instagram,Facebook,Google Ads(Admob)
Developer : Instagram, Inc.
Publisher : Instagram,Facebook,Drift Mania Championship,Canasta - Card Game,Car Driving Simulator: SF,Gas Station: Car Parking Sim
Total creative ads during the time period : 10,000
Duration : 2,481
Popularity : 111,853,989
Check ASO Keywords of Instagram
2. Instagram’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Instagram in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Instagram in the recent period. As of 2021-03-15, among the Instagram‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 24.7%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.9%, Carousel category's proportion is 27.4%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Instagram's the proportion of networks impressions are placed like this:
Instagram's proportion is 74.61%,
Facebook's proportion is 14.12%,
Messenger's proportion is 5.54%,
Audience Network's proportion is 5.53%,
Google Ads(Admob)'s proportion is 0.2%.
In the date of 2021-03-15, Instagram‘s network with the most ads is Instagram and its proportion is 282.11%.
3. Top 3 Ad Creative Analysis of Instagram
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Instagram. We can see some advertising trends.
Top 1 Ad Creative of Instagram
Ad Details ：
Headline ：Cilukbatik
Text ：Store : Jolotundo no 38 Semarang
For fast response WA 08112883200 / 0818451447
More collection : IG@cilukbatik
Top 2 Ad Creative of Instagram
Ad Details ：
Headline ：Stephen's Training & Fighting Page
Text ：* 運動只是個過程，請好好享受它
* 開始運動不難，但我可以教你/妳如何培養應有的態度
* 像運動員一樣訓練自己；像勇士一樣捍衛自己還有所愛的人
STEPHEN's TRAINING
Top 3 Ad Creative of Instagram
Ad Details ：
Headline ：Elnino Cleaning Services
Text ：Janitorial/Office Cleaning,Residential Cleaning,After Construction Cleaning,Fumigation And Pest Control, After Party/Event Clean up,Carpet Cleaning etc.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,043 | 1,112 | 1,109 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 1080 x 565 | 600 x 314 | 560 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia,Brunei,Australia | Hong Kong,Taiwan,Singapore | Canada,Australia,United Kingdom,United States |
| Language | English | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for Instagram in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Instagram's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Instagram, you can click the app name below to view related reports, or you can find more info in ASOTools.