Instagram Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Instagram's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Instagram.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Instagram

App Name : Instagram



OS : iOS

Network : Instagram,Facebook,Google Ads(Admob)

Developer : Instagram, Inc.

Publisher : Instagram,Facebook,Drift Mania Championship,Canasta - Card Game,Car Driving Simulator: SF,Gas Station: Car Parking Sim

Total creative ads during the time period : 10,000

Duration : 2,481

Popularity : 111,853,989

Check ASO Keywords of Instagram

2. Instagram’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Instagram in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Instagram in the recent period. As of 2021-03-15, among the Instagram‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 24.7%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.9%, Carousel category's proportion is 27.4%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Instagram's the proportion of networks impressions are placed like this:

Instagram's proportion is 74.61%,

Facebook's proportion is 14.12%,

Messenger's proportion is 5.54%,

Audience Network's proportion is 5.53%,

Google Ads(Admob)'s proportion is 0.2%.

In the date of 2021-03-15, Instagram‘s network with the most ads is Instagram and its proportion is 282.11%.

3. Top 3 Ad Creative Analysis of Instagram

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Instagram. We can see some advertising trends.

Top 1 Ad Creative of Instagram

Ad Details :

Headline :Cilukbatik

Text :Store : Jolotundo no 38 Semarang
For fast response WA 08112883200 / 0818451447
More collection : IG@cilukbatik

Top 2 Ad Creative of Instagram

Ad Details :

Headline :Stephen's Training & Fighting Page

Text :* 運動只是個過程,請好好享受它
* 開始運動不難,但我可以教你/妳如何培養應有的態度
* 像運動員一樣訓練自己;像勇士一樣捍衛自己還有所愛的人

Top 3 Ad Creative of Instagram

Ad Details :

Headline :Elnino Cleaning Services

Text :Janitorial/Office Cleaning,Residential Cleaning,After Construction Cleaning,Fumigation And Pest Control, After Party/Event Clean up,Carpet Cleaning etc.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1,043 1,112 1,109
Popularity 1,000 1,000 1,000
Dimensions 1080 x 565 600 x 314 560 x 600
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Indonesia,Brunei,Australia Hong Kong,Taiwan,Singapore Canada,Australia,United Kingdom,United States
Language English Chinese (Traditional) English

Through the above analysis, we can see that the most effective channel for Instagram in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Instagram's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Instagram, you can click the app name below to view related reports, or you can find more info in ASOTools.