Instagram Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Instagram’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Instagram.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Instagram

App Name : Instagram



OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Instagram

Publisher : Treehouse Table,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer Share,USA Weather forecast,Tandem Language Exchange: Speak learn languages,Vegan Recipes Free,Sweet Selfie Camera:Beauty cam,photoselfie editor,Ameba

Total creative ads during the time period : 14,180

Duration : 2,301

Popularity : 2,138,434

2. Instagram’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Instagram in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Instagram in the recent period. As of 2020-09-07, among the Instagram‘s ad creative, the Html category’s proportion is 42.41%, Video category’s proportion is 48.97%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 7.24%, Carousel category’s proportion is 1.38%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Instagram’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, Instagram‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Instagram

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Instagram. We can see some advertising trends.

Top 1 Ad Creative of Instagram

Ad Details :

Headline :Fotos und Stories teilen

Text :Noch heute installieren

Top 2 Ad Creative of Instagram

Ad Details :

Headline :Captura momentos.

Text :Compartir historias.

Top 3 Ad Creative of Instagram

Ad Details :

Headline :Captura momentos.

Text :Satisface la curiosidad.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 338 274 275
Popularity 999 999 999
Dimensions 640 x 360 640 x 360 640 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 1 1
Countries Austria,Liechtenstein,Germany Australia,United States,United Kingdom,Canada Chile,Argentina,Spain,Mexico,Paraguay,Panama,Colombia,Cuba,Venezuela,Peru
Language German English Spanish

Through the above analysis, we can see that the most effective channel for Instagram in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Instagram’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Instagram, you can click the app name below to view related reports.