幸福里 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 幸福里's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 幸福里.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 幸福里
App Name : 幸福里
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,QQ浏览器
Developer : 北京无限光场科技有限公司
Publisher : QQ浏览器 - 腾讯王卡，全网免流量,糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,PPTV聚力视频,极速清理管家轻量版
Total creative ads during the time period : 10,000
Duration : 948
Popularity : 30,465,446
Check ASO Keywords of 幸福里
2. 幸福里’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 幸福里 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 幸福里 in the recent period. As of 2021-03-11, among the 幸福里‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.01%, Playable Ads category's proportion is 0.0%, Image category's proportion is 99.99%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 幸福里's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 49.09%,
QQ浏览器's proportion is 1.71%,
百度's proportion is 0.39%,
头条穿山甲's proportion is 0.11%,
's proportion is .
In the date of 2021-03-11, 幸福里‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 152.68%.
3. Top 3 Ad Creative Analysis of 幸福里
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 幸福里. We can see some advertising trends.
Top 1 Ad Creative of 幸福里
Ad Details ：
Headline ：网上买电脑主机为什么这么便宜
Text ：便宜主机
Top 2 Ad Creative of 幸福里
Ad Details ：
Headline ：安卓手机怎样才能下载斗牛
Text ：
Top 3 Ad Creative of 幸福里
Ad Details ：
Headline ：养殖业的喜讯,农户养殖兔子年人2000万.一定要看看!
Text ：养殖业的喜讯,农户养殖兔子年人2000万.一定要看看!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 354 | 94 | 311 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 280 x 200 | 280 x 200 | 280 x 200 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 百度 | 百度 |
| Related Ads | 3 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 幸福里 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 幸福里's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 幸福里, you can click the app name below to view related reports, or you can find more info in ASOTools.