Instagram Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Instagram Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Instagram Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Instagram Lite
App Name : Instagram Lite
Logo：
OS : Android
Network : Audience Network,Facebook
Developer : Instagram
Publisher :
Total creative ads during the time period : 78
Duration : 187
Popularity : 8,782
Check ASO Keywords of Instagram Lite
2. Instagram Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Instagram Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Instagram Lite in the recent period. As of 2021-03-15, among the Instagram Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Instagram Lite's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Instagram Lite‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Instagram Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Instagram Lite. We can see some advertising trends.
Top 1 Ad Creative of Instagram Lite
Ad Details ：
Headline ：ใช้ Instagram Lite
Text ：แบ่งปันสิ่งที่คุณรักกับคนที่คุณรักบน Instagram Lite
Top 2 Ad Creative of Instagram Lite
Ad Details ：
Headline ：ใช้ Instagram Lite
Text ：แบ่งปันสิ่งที่คุณรักกับคนที่คุณรักบน Instagram Lite
Top 3 Ad Creative of Instagram Lite
Ad Details ：
Headline ：Instagram LITE ka aanand lain.
Text ：Instagram LITE par Insipiration dene vali ek nayi duniya ki khoj karen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 46 | 40 |
| Popularity | 296 | 221 | 216 |
| Dimensions | 720 x 593 | 628 x 628 | 480 x 320 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 1 |
| Countries | Thailand | Thailand | India |
| Language | Thai | Thai | Indonesian |
Through the above analysis, we can see that the most effective channel for Instagram Lite in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Instagram Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Instagram Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.