MediaMarkt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MediaMarkt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MediaMarkt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MediaMarkt
App Name : MediaMarkt
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Media Markt E-Business GmbH
Publisher : Instagram,Facebook,可愛榛果寶貝的農場之旅,Gas Station: Car Parking Sim,まものダンジョン -放置タップRPG-,GulogGratis
Total creative ads during the time period : 1,299
Duration : 2,062
Popularity : 104,525
Check ASO Keywords of MediaMarkt
2. MediaMarkt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MediaMarkt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MediaMarkt in the recent period. As of 2021-03-15, among the MediaMarkt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MediaMarkt's the proportion of networks impressions are placed like this:
Instagram's proportion is 49.46%,
Facebook's proportion is 48.93%,
Audience Network's proportion is 1.07%,
Messenger's proportion is 0.54%,
's proportion is .
In the date of 2021-03-15, MediaMarkt‘s network with the most ads is Instagram and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of MediaMarkt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MediaMarkt. We can see some advertising trends.
Top 1 Ad Creative of MediaMarkt
Ad Details ：
Headline ：
Text ：¡Sé el alma de la fiesta! 💡🎶 Conecta tu Philips Hue HDMI Sync Box a tu dispositivo multimedia, pon tu canción favorita y disfruta bailando con una iluminación envolvente, al ritmo que marca la música. ¡Haz de tu salón la mejor pista de baile! ➡️https://t.co/JrURzahbN0 https://t.co/p0M71v6uez
Top 2 Ad Creative of MediaMarkt
Ad Details ：
Headline ：
Text ：¿Ya tenéis vuestro Philips Hue Play HDMI Sync Box? 🔥🚀 Conecta tu dispositivo, usa la aplicación gratuita Hue Sync para conectar tus luces Philips Hue y sincronízalas. Ya está todo listo para disfrutar de tu entretenimiento a un nivel superior.➡️ https://t.co/vCzNMkYAyS https://t.co/6KFF9GOK8e
Top 3 Ad Creative of MediaMarkt
Ad Details ：
Headline ：MediaMarkt España
Text ：Soluciones para trabajar desde cualquier lugar 😏🤙En MediaMarkt Business te ayudamos
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 86 | 69 |
| Popularity | 535 | 535 | 467 |
| Dimensions | 1024 x 512 | 1200 x 675 | 640 x 640 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,Paraguay,Spain,Venezuela,Cuba,Chile,Peru,Argentina,Panama,Colombia | Mexico,Paraguay,Spain,Venezuela,Cuba,Chile,Peru,Argentina,Panama,Colombia | Peru,Mexico,Cuba,Colombia,Argentina,Chile,Paraguay,Spain,Venezuela,Panama |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for MediaMarkt in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free MediaMarkt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MediaMarkt, you can click the app name below to view related reports, or you can find more info in ASOTools.