IQIYI Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IQIYI’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IQIYI.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IQIYI

App Name : IQIYI

Logo

IQIYI-SocialPeta

OS : Android

Network : 爱奇艺,腾讯社交广告(广点通),Facebook

Developer : 北京爱奇艺科技有限公司

Publisher : 糗事百科,极速清理大师,疯狂猜成语,Korean Food Recipes - 10k Recipes,极速清理管家轻量版,双色球,YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 6,476

Duration : 2,095

Popularity : 569,564

2. IQIYI’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IQIYI in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IQIYI in the recent period. As of 2020-09-07, among the IQIYI‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 7.59%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 92.41%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, IQIYI’s the proportion of networks impressions are placed like this:

爱奇艺’s proportion is 46.47%,

腾讯社交广告(广点通)’s proportion is 26.52%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, IQIYI‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 51.9%.

3. Top 3 Ad Creative Analysis of IQIYI

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IQIYI. We can see some advertising trends.

Top 1 Ad Creative of IQIYI

Ad Details :

Headline :《新西遊記7》經典遊戲新一季讓你笑到併軌~

Text :

Top 2 Ad Creative of IQIYI

Ad Details :

Headline :以后这些养殖户们不能养殖了,该怎么办?养殖户的出路在哪?

Text :以后这些养殖户们不能养殖了,该怎么办?养殖户的出路在哪?

Top 3 Ad Creative of IQIYI

Ad Details :

Headline :《新西遊記7》經典遊戲新一季讓你笑到併軌~

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 242 215 237
Popularity 999 998 998
Dimensions 1280 x 720 280 x 185 1280 x 720
Creative Type Video Image Video
Network Messenger 百度 Audience Network
Related Ads 1 1 1
Countries Taiwan Taiwan
Language Chinese (Traditional) NA Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for IQIYI in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free IQIYI’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IQIYI, you can click the app name below to view related reports.