iRobot HOME Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the iRobot HOME’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iRobot HOME.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of iRobot HOME

App Name : iRobot HOME

Logo

iRobot HOME-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Twitter

Developer : iRobot Corporation

Publisher : IRControl,High School Dress up Games For Teen - 高中扮靓游戏对于青少年,Песни наоборот,Криминальная Россия 3D. Борис,Pop The Circle!,洗车 汽车 孩子们游戏 卡车 车身车间 洗车为孩子和游戏的男孩!免费游戏,Garden Bubble Shooter: gravity falls farmers only,Dream Talk Recorder

Total creative ads during the time period : 39

Duration : 514

Popularity : 3,633

2. iRobot HOME’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iRobot HOME in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of iRobot HOME in the recent period. As of 2020-09-07, among the iRobot HOME‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, iRobot HOME’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, iRobot HOME‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of iRobot HOME

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iRobot HOME. We can see some advertising trends.

Top 1 Ad Creative of iRobot HOME

Ad Details :

Headline :床拭きロボット ブラーバジェットm6

Text :アイロボット公式サイトへ

Top 2 Ad Creative of iRobot HOME

Ad Details :

Headline :O melhor ajudante na limpeza de casa!

Text :Os robôs domésticos da iRobot estão revolucionando o modo com que as pessoas limpam suas casas, interna e externamente. Mais de 15 milhões de robôs domésticos já foram vendidos no mundo todo.

Top 3 Ad Creative of iRobot HOME

Ad Details :

Headline :O melhor ajudante na limpeza de casa!

Text :Os robôs domésticos da iRobot estão revolucionando o modo com que as pessoas limpam suas casas, interna e externamente. Mais de 15 milhões de robôs domésticos já foram vendidos no mundo todo.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 4 4 4
Popularity 57 57 57
Dimensions 400 x 224 800 x 800 800 x 800
Creative Type Video Image Image
Network Facebook Audience Network Instagram
Related Ads 1 1 1
Countries Japan Brazil Brazil
Language Japanese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for iRobot HOME in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free iRobot HOME’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to iRobot HOME, you can click the app name below to view related reports.