iRobot Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iRobot Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iRobot Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iRobot Home
App Name : iRobot Home
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : iRobot Corporation
Publisher : Instagram,Facebook,IRControl,미소녀 탐정 맞고 - 시티헌터 액션 고스톱,High School Dress up Games For Teen,Песни наоборот
Total creative ads during the time period : 229
Duration : 695
Popularity : 28,930
Check ASO Keywords of iRobot Home
2. iRobot Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iRobot Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iRobot Home in the recent period. As of 2021-03-07, among the iRobot Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, iRobot Home's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-07, iRobot Home‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of iRobot Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iRobot Home. We can see some advertising trends.
Top 1 Ad Creative of iRobot Home
Ad Details ：
Headline ：O melhor ajudante na limpeza de casa!
Text ：Conte com o Roomba para te dar uma mão extra na limpeza da sua casa! 🤖
O Robô Aspirador Roomba 675 limpa pisos frios, madeira e até tapete e carpetes, além de possuir compatibilidade com aplicativo iRobot Home e com assistentes de voz Alexa e Google Assistente. Tem sensores antiqueda e volta sozinho à sua base para se recarregar.
➡ Compre já o seu em: www.irobotloja.com.br
Top 2 Ad Creative of iRobot Home
Ad Details ：
Headline ：O melhor ajudante na limpeza de casa!
Text ：Conte com o Roomba para te dar uma mão extra na limpeza da sua casa! 🤖
O Robô Aspirador Roomba 675 limpa pisos frios, madeira e até tapete e carpetes, além de possuir compatibilidade com aplicativo iRobot Home e com assistentes de voz Alexa e Google Assistente. Tem sensores antiqueda e volta sozinho à sua base para se recarregar.
➡ Compre já o seu em: www.irobotloja.com.br
Top 3 Ad Creative of iRobot Home
Ad Details ：
Headline ：O melhor ajudante na limpeza de casa!
Text ：Conte com o Roomba para te dar uma mão extra na limpeza da sua casa! 🤖
O Robô Aspirador Roomba i7+ conta com 10x mais poder de sucção e 3x mais inteligência: ele esvazia o próprio compartimento de sujeira sozinho, sem precisar se preocupar em limpá-lo por semanas!
➡ Compre já o seu em: www.irobotloja.com.br
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 78 | 78 |
| Popularity | 529 | 528 | 528 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Portugal,Angola | Brazil,Portugal,Angola | Angola,Portugal,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for iRobot Home in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free iRobot Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iRobot Home, you can click the app name below to view related reports, or you can find more info in ASOTools.