iTunes Store Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iTunes Store's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iTunes Store.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iTunes Store
App Name : iTunes Store
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Apple
Publisher : Instagram,Facebook,Mr Jump,What's the Color? ~ Logo Quiz,MakeupPlus - Virtual Makeup,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free)
Total creative ads during the time period : 260
Duration : 531
Popularity : 21,105
Check ASO Keywords of iTunes Store
2. iTunes Store’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iTunes Store in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iTunes Store in the recent period. As of 2021-02-24, among the iTunes Store‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-24, iTunes Store's the proportion of networks impressions are placed like this:
Instagram's proportion is 46.87%,
Facebook's proportion is 30.85%,
Messenger's proportion is 22.28%,
's proportion is ,
's proportion is .
In the date of 2021-02-24, iTunes Store‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of iTunes Store
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iTunes Store. We can see some advertising trends.
Top 1 Ad Creative of iTunes Store
Ad Details ：
Headline ：
Text ：Fishbowl Flashsale🔥 is happening NOW! This weekend is your last chance to pre-order on Apple TV for $6.99! Duh, take advantage of the sale before it ends on Monday. The countdown to October 27th begins! https://apple.co/308s6z2 #fishbowlmovie #flashsale #lastchance #preordernow #comingofage #comingofagefilm #sinnersandsaints #indiefilm
Top 2 Ad Creative of iTunes Store
Ad Details ：
Headline ：
Text ：🚨BREAKING🚨 'Fishbowl' is NOW AVAILABLE on Apple TV! A small town is like a fishbowl, everyone knows your business but do they know your secrets? Don’t miss the breakout psychological thriller directed by acclaimed director duo @s_kinigopoulos and @electraking WATCH TODAY! - 👉 https://apple.co/308s6z2
Top 3 Ad Creative of iTunes Store
Ad Details ：
Headline ：
Text ：🚨BREAKING🚨 'Fishbowl' is NOW AVAILABLE on Apple TV! A small town is like a fishbowl, everyone knows your business but do they know your secrets? Don’t miss the breakout psychological thriller directed by acclaimed director duo @s_kinigopoulos and @electraking WATCH TODAY! - 👉 https://apple.co/308s6z2
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 131 | 120 | 120 |
| Popularity | 731 | 657 | 644 |
| Dimensions | 400 x 224 | 426 x 358 | 426 x 358 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 5 | 5 | 5 |
| Countries | Australia,United States,Canada,United Kingdom | Canada,United Kingdom,Australia,United States | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for iTunes Store in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free iTunes Store's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iTunes Store, you can click the app name below to view related reports, or you can find more info in ASOTools.