Word Taptap Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Word Taptap's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Taptap.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Word Taptap

App Name : Word Taptap

Logo：

OS : Android

Network : Audience Network,Instagram,Messenger

Developer : ME2ZEN Limited

Publisher : Instagram

Total creative ads during the time period : 185

Duration : 167

Popularity : 15,788

Check ASO Keywords of Word Taptap

2. Word Taptap’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Taptap in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Taptap in the recent period. As of 2021-03-16, among the Word Taptap‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Word Taptap's the proportion of networks impressions are placed like this:

Facebook's proportion is 36.07%,

Audience Network's proportion is 21.31%,

Instagram's proportion is 21.31%,

Messenger's proportion is 21.31%,

's proportion is .

In the date of 2021-03-16, Word Taptap‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Word Taptap

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Taptap. We can see some advertising trends.

Top 1 Ad Creative of Word Taptap

Ad Details ：

Headline ：An 100% addicting Word Game💞

Text ：📣A Totally New Word Game Released Today! Download now & Have fun & Learn new words. 🥳

Top 2 Ad Creative of Word Taptap

Ad Details ：

Headline ：Word Taptap: Escape Boredom!

Text ：Improve your mind, memory, & vocabulary! 🥳

Top 3 Ad Creative of Word Taptap

Ad Details ：

Headline ：An 100% addicting Word Game💞

Text ：📣A Totally New Word Game Released Today! Download now & Have fun & Learn new words. 🥳

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Word Taptap in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Word Taptap's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Word Taptap, you can click the app name below to view related reports, or you can find more info in ASOTools.

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