John Lewis & Partners Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the John Lewis & Partners's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps John Lewis & Partners.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of John Lewis & Partners
App Name : John Lewis & Partners
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : John Lewis Partnership
Publisher : Instagram,Facebook,Salad Recipes - Salads from all around the World,动物的 彩页 著色遊戲 - 学好 动物的叫声 为孩子,Audiobooks:children's favorite fairy tales 1,素描大师 - 铅笔卡通头像艺术相机,美颜美图天天自拍神器,Match Game HD,有声读物:小朋友最喜欢的英语童话故事5
Total creative ads during the time period : 168
Duration : 677
Popularity : 12,237
Check ASO Keywords of John Lewis & Partners
2. John Lewis & Partners’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser John Lewis & Partners in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of John Lewis & Partners in the recent period. As of 2021-05-19, among the John Lewis & Partners‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, John Lewis & Partners's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-19, John Lewis & Partners‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of John Lewis & Partners
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of John Lewis & Partners. We can see some advertising trends.
Top 1 Ad Creative of John Lewis & Partners
Ad Details ：
Headline ：Free Click & Collect for orders over £30
Text ：Shop menswear essentials with ease in our app 👕
Top 2 Ad Creative of John Lewis & Partners
Ad Details ：
Headline ：Free Click & Collect for orders over £30
Text ：Fashion at your fingertips. 👚 Shop thousands of new season fashion essentials in our app!
Top 3 Ad Creative of John Lewis & Partners
Ad Details ：
Headline ：Free Click & Collect for orders over £30
Text ：Shop menswear essentials with ease in our app 👕
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 22 | 22 |
| Popularity | 110 | 110 | 110 |
| Dimensions | 1536 x 2048 | 1365 x 2048 | 1536 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | Australia,United States,United Kingdom,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for John Lewis & Partners in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free John Lewis & Partners's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to John Lewis & Partners, you can click the app name below to view related reports, or you can find more info in ASOTools.