JOOX Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the JOOX Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps JOOX Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of JOOX Music
App Name : JOOX Music
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Tencent Mobility Limited
Publisher : Instagram,Facebook,Video Collage Maker,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Treehouse Table
Total creative ads during the time period : 6,865
Duration : 2,078
Popularity : 941,965
Check ASO Keywords of JOOX Music
2. JOOX Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser JOOX Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of JOOX Music in the recent period. As of 2021-03-15, among the JOOX Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 35.42%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 2.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, JOOX Music's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.75%,
Facebook's proportion is 24.06%,
Audience Network's proportion is 21.27%,
Messenger's proportion is 20.92%,
's proportion is .
In the date of 2021-03-15, JOOX Music‘s network with the most ads is Instagram and its proportion is 28.65%.
3. Top 3 Ad Creative Analysis of JOOX Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of JOOX Music. We can see some advertising trends.
Top 1 Ad Creative of JOOX Music
Ad Details ：
Headline ：ฮิตที่สุดของศิลปินชั้นนำ
Text ：JOOX is here, it’s the FREE music streaming application for you music lovers. Millions of tracks to listen and also you can DOWNLOAD the latest songs for offline play.Discover great new music with special playlist from our editors that fit your taste and mood, anytime anywhere.FREE FEATURES* Huge ...
Top 2 Ad Creative of JOOX Music
Ad Details ：
Headline ：JCZ X Nay - Classic Tunez
Text ：JCZ X Nay ၏ Album အသစ် Classic Tunez ကို JOOX တခုတည်းထဲတွင် Exclusive အဖြစ်နားဆင်ပါ။
#JOOXExcluisve#JCZ X Nay
Top 3 Ad Creative of JOOX Music
Ad Details ：
Headline ：Kaung Kaung ,Yadanar My - Tom And Jerry
Text ：ကောင်းကောင်းနှင့်ရတနာမိုင် ၏ သီချင်းအသစ် Tom And Jerry ကို JOOX တခုတည်းထဲတွင် Exclusive အဖြစ်နားဆင်ပါ။
#JOOXExcluisve#KaungKaung#Yadanar My
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 558 | 409 | 404 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Thailand | Myanmar,Thailand | Myanmar |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for JOOX Music in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free JOOX Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to JOOX Music, you can click the app name below to view related reports, or you can find more info in ASOTools.