K12 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the K12’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps K12.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of K12

App Name : K12

Logo

K12-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : K12 inc.

Publisher : Fotor - Photo Editor & Collage,HuffPost - News & Politics,Korean Food Recipes - 10k Recipes,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Gardenscapes

Total creative ads during the time period : 400

Duration : 706

Popularity : 42,376

2. K12’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser K12 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of K12 in the recent period. As of 2020-09-05, among the K12‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, K12’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 0,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, K12‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of K12

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of K12. We can see some advertising trends.

Top 1 Ad Creative of K12

Ad Details :

Headline :Enrollment is open for the 2019-2020 School year. Apply today!

Text :Tuition-Free, Personalized Online Learning What if school could come to you?

Top 2 Ad Creative of K12

Ad Details :

Headline :Enrollment is Open for the 2019-2020 School Year!

Text :Explore your options in Alabama

Top 3 Ad Creative of K12

Ad Details :

Headline :Enrollment is open for the 2019-2020 School year. Apply today!

Text :Tuition-Free, Personalized Online Learning Join over 1 million students who have chosen...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 363 205 185
Popularity 999 989 977
Dimensions 1200 x 628 600 x 314 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Audience Network
Related Ads 32 54 46
Countries United States United States Australia,United States,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for K12 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free K12’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to K12, you can click the app name below to view related reports.