Kangaroo: Simple Home Security Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kangaroo: Simple Home Security's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kangaroo: Simple Home Security.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kangaroo: Simple Home Security
App Name : Kangaroo: Simple Home Security
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Kangaroo Security
Publisher : Instagram,Facebook,Drift Mania Championship Lite,Simple Ludo,Face Paint - Make Up Games for Girls,火柴人物语：格斗逃亡 （快速反应）
Total creative ads during the time period : 276
Duration : 569
Popularity : 18,934
Check ASO Keywords of Kangaroo: Simple Home Security
2. Kangaroo: Simple Home Security’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kangaroo: Simple Home Security in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kangaroo: Simple Home Security in the recent period. As of 2021-03-15, among the Kangaroo: Simple Home Security‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.9%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Kangaroo: Simple Home Security's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.18%,
Instagram's proportion is 25.06%,
Audience Network's proportion is 24.95%,
Messenger's proportion is 24.82%,
's proportion is .
In the date of 2021-03-15, Kangaroo: Simple Home Security‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Kangaroo: Simple Home Security
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kangaroo: Simple Home Security. We can see some advertising trends.
Top 1 Ad Creative of Kangaroo: Simple Home Security
Ad Details ：
Headline ：24/7 Pro Monitoring + Home Security Kit
Text ：No Contracts. DIY Installation.
Top 2 Ad Creative of Kangaroo: Simple Home Security
Ad Details ：
Headline ：24/7 Pro Monitoring + Home Security Kit
Text ：No Contracts. DIY Installation.
Top 3 Ad Creative of Kangaroo: Simple Home Security
Ad Details ：
Headline ：$99/Yr Pro Monitoring + FREE Home Security Kit
Text ：No Contracts. DIY Installation.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 106 | 106 | 42 |
| Popularity | 237 | 237 | 218 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 4 | 4 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Kangaroo: Simple Home Security in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Kangaroo: Simple Home Security's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kangaroo: Simple Home Security, you can click the app name below to view related reports, or you can find more info in ASOTools.