Varsity Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Varsity's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Varsity.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Varsity
App Name : Varsity
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Vectron Systems (Victoria) Pty Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 104
Duration : 103
Popularity : 10,589
Check ASO Keywords of Varsity
2. Varsity’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Varsity in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Varsity in the recent period. As of 2021-03-16, among the Varsity‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Varsity's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.11%,
Facebook's proportion is 24.96%,
Instagram's proportion is 24.96%,
Messenger's proportion is 24.96%,
's proportion is .
In the date of 2021-03-16, Varsity‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Varsity
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Varsity. We can see some advertising trends.
Top 1 Ad Creative of Varsity
Ad Details ：
Headline ：Varsity League - Sign Up Now
Text ：🚨 Sign up now to make it rain with rewards and benefits 🚨 ✅ Exclusive member discounts ✅ Earn points for every dollar you spend ✅ Free drink on your birthday ✅ Keep up to date with events, specials and everything thats happening at Varsity
Top 2 Ad Creative of Varsity
Ad Details ：
Headline ：Varsity League - Sign Up Now
Text ：🚨 Sign up now to make it rain with rewards and benefits 🚨 ✅ Exclusive member discounts ✅ Earn points for every dollar you spend ✅ Free drink on your birthday ✅ Keep up to date with events, specials and everything thats happening at Varsity
Top 3 Ad Creative of Varsity
Ad Details ：
Headline ：Varsity League - Student Special
Text ：ATTN STUDENTS! Our $10 Student Lunch Special is back! Just download our app and join the Varsity League to get the deal. It’s the easiest way to get a HD (Hot Deal) 🤓
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 23 |
| Popularity | 175 | 175 | 118 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Varsity in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Varsity's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Varsity, you can click the app name below to view related reports, or you can find more info in ASOTools.