Kaspersky Mobile Antivirus: AppLock & Web Security Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kaspersky Mobile Antivirus: AppLock & Web Security's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kaspersky Mobile Antivirus: AppLock & Web Security.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kaspersky Mobile Antivirus: AppLock & Web Security
App Name : Kaspersky Mobile Antivirus: AppLock & Web Security
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Kaspersky Lab Switzerland
Publisher : Instagram,Facebook,Black Spades with Jokers and Prizes,Memory cleaner. Speed booster & junk removal,Faster for Facebook Lite,Antivirus Free - Virus Cleaner, Keep phone safe,Mouse Ripple: wakes up a computer optical mouse
Total creative ads during the time period : 1,037
Duration : 2,316
Popularity : 149,292
Check ASO Keywords of Kaspersky Mobile Antivirus: AppLock & Web Security
2. Kaspersky Mobile Antivirus: AppLock & Web Security’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kaspersky Mobile Antivirus: AppLock & Web Security in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kaspersky Mobile Antivirus: AppLock & Web Security in the recent period. As of 2021-03-15, among the Kaspersky Mobile Antivirus: AppLock & Web Security‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Kaspersky Mobile Antivirus: AppLock & Web Security's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.86%,
Messenger's proportion is 33.86%,
Facebook's proportion is 32.29%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Kaspersky Mobile Antivirus: AppLock & Web Security‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Kaspersky Mobile Antivirus: AppLock & Web Security
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kaspersky Mobile Antivirus: AppLock & Web Security. We can see some advertising trends.
Top 1 Ad Creative of Kaspersky Mobile Antivirus: AppLock & Web Security
Ad Details ：
Headline ：Kaspersky Total Security
Text ：New version 2020
Top 2 Ad Creative of Kaspersky Mobile Antivirus: AppLock & Web Security
Ad Details ：
Headline ：Proteção para Smartphone
Text ：Proteja-se os dados do seu telefone por apenas R$ 19,90 por ANO!!!
Top 3 Ad Creative of Kaspersky Mobile Antivirus: AppLock & Web Security
Ad Details ：
Headline ：Antivírus PC/Smartphone
Text ：Proteja-se os dados do seu telefone com a melhor solução em antivírus do mundo! Kaspersky! Apenas R$ 19,90 por ANO!!!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 490 | 490 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1000 x 667 | 1920 x 1022 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 48 | 1 | 1 |
| Countries | United Kingdom | Brazil | Brazil |
| Language | English | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Kaspersky Mobile Antivirus: AppLock & Web Security in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Kaspersky Mobile Antivirus: AppLock & Web Security's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kaspersky Mobile Antivirus: AppLock & Web Security, you can click the app name below to view related reports, or you can find more info in ASOTools.