Laundrapp Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Laundrapp's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Laundrapp.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Laundrapp
App Name : Laundrapp
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Laundrapp Limited
Publisher : Instagram,Facebook,MySQL QueryDB Client,VoiceTube - Learn English,TopBuzz: Notícias,Vídeos, GIFs,美甲DIY - 女生化妆单机小游戏
Total creative ads during the time period : 212
Duration : 2,323
Popularity : 35,226
Check ASO Keywords of Laundrapp
2. Laundrapp’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Laundrapp in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Laundrapp in the recent period. As of 2021-03-15, among the Laundrapp‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Laundrapp's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.51%,
Facebook's proportion is 24.96%,
Messenger's proportion is 24.77%,
Instagram's proportion is 24.76%,
's proportion is .
In the date of 2021-03-15, Laundrapp‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Laundrapp
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Laundrapp. We can see some advertising trends.
Top 1 Ad Creative of Laundrapp
Ad Details ：
Headline ：Laundry sorted anytime, anywhere, with Laundrapp
Text ：The UK's #1 Laundry & Dry Cleaning Service Stay as smart as your phone with the UK’s #1 laundry and dry cleaning app service. We’ll collect, clean and deliver your clothes whenever and wherever you want. + Free collection and delivery across the UK + Track your orders to your door with Uber s...
Top 2 Ad Creative of Laundrapp
Ad Details ：
Headline ：Laundry sorted anytime, anywhere, with Laundrapp
Text ：The UK's #1 Laundry & Dry Cleaning Service Stay as smart as your phone with the UK’s #1 laundry and dry cleaning app service. We’ll collect, clean and deliver your clothes whenever and wherever you want. + Free collection and delivery across the UK + Track your orders to your door with Uber s...
Top 3 Ad Creative of Laundrapp
Ad Details ：
Headline ：Laundry sorted anytime, anywhere, with Laundrapp
Text ：The UK's #1 Laundry & Dry Cleaning Service Stay as smart as your phone with the UK’s #1 laundry and dry cleaning app service. We’ll collect, clean and deliver your clothes whenever and wherever you want. + Free collection and delivery across the UK + Track your orders to your door with Uber s...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 93 | 93 | 93 |
| Popularity | 684 | 683 | 683 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Laundrapp in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Laundrapp's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Laundrapp, you can click the app name below to view related reports, or you can find more info in ASOTools.