SofaScore Editor Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SofaScore Editor's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SofaScore Editor.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SofaScore Editor
App Name : SofaScore Editor
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : SofaScore
Publisher : Instagram,Facebook,Hangman with hints!
Total creative ads during the time period : 262
Duration : 103
Popularity : 19,871
Check ASO Keywords of SofaScore Editor
2. SofaScore Editor’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SofaScore Editor in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SofaScore Editor in the recent period. As of 2021-03-16, among the SofaScore Editor‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.68%, Playable Ads category's proportion is 0.0%, Image category's proportion is 24.32%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, SofaScore Editor's the proportion of networks impressions are placed like this:
Instagram's proportion is 53.75%,
Messenger's proportion is 16.58%,
Audience Network's proportion is 15.39%,
Facebook's proportion is 14.27%,
's proportion is .
In the date of 2021-03-16, SofaScore Editor‘s network with the most ads is Instagram and its proportion is 51.35%.
3. Top 3 Ad Creative Analysis of SofaScore Editor
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SofaScore Editor. We can see some advertising trends.
Top 1 Ad Creative of SofaScore Editor
Ad Details ：
Headline ：Compartilhe jogos e resultados da sua liga local
Text ：Hoje, você pode fazer algo grande pelo seu time local. Torne-se administrador do SofaScore, adicione resultados, jogadores e eventos. E apresente eles ao mundo!
Top 2 Ad Creative of SofaScore Editor
Ad Details ：
Headline ：Compartilhe jogos e resultados da sua liga local
Text ：Hoje, você pode fazer algo grande pelo seu time local. Torne-se administrador do SofaScore, adicione resultados, jogadores e eventos. E apresente eles ao mundo!
Top 3 Ad Creative of SofaScore Editor
Ad Details ：
Headline ：Compartilhe jogos e resultados da sua liga local
Text ：Hoje, você pode fazer algo grande pelo seu time local. Torne-se administrador do SofaScore, adicione resultados, jogadores e eventos. E apresente eles ao mundo!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 55 | 55 |
| Popularity | 141 | 140 | 140 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 3 | 3 | 3 |
| Countries | Portugal,Mexico,Panama,Colombia,Chile,Argentina,Peru,Paraguay,Spain,Cuba,Venezuela | Portugal | Portugal,Mexico,Panama,Colombia,Chile,Argentina,Peru,Paraguay,Spain,Cuba,Venezuela |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for SofaScore Editor in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free SofaScore Editor's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SofaScore Editor, you can click the app name below to view related reports, or you can find more info in ASOTools.