Kindle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kindle’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kindle.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kindle
App Name : Kindle
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : AMZN Mobile LLC
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Total creative ads during the time period : 12,900
Duration : 2,262
Popularity : 867,725
2. Kindle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Kindle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kindle in the recent period. As of 2020-09-07, among the Kindle‘s ad creative, the Html category’s proportion is 69.77%, Video category’s proportion is 11.63%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 18.6%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Kindle’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Kindle‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Kindle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kindle. We can see some advertising trends.
Top 1 Ad Creative of Kindle
Ad Details ：
Headline ：Leve sua biblioteca no bolso e leia onde quiser
Text ：Leia livros direto de seu celular
Top 2 Ad Creative of Kindle
Ad Details ：
Headline ：Descarga la App de Kindle
Text ：Read reviews, compare customer ratings, see screenshots, and learn more about Amazon Kindle. Download Amazon Kindle and enjoy it on your iPhone, iPad, and iPod touch.
Top 3 Ad Creative of Kindle
Ad Details ：
Headline ：Leve sua biblioteca no bolso e leia onde quiser
Text ：Leia livros direto de seu celular
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 303 | 342 | 303 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 600 x 400 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 4 | 1 |
| Countries | Brazil,Portugal,Angola | United States,United Kingdom,Australia,Canada | Brazil,Portugal,Angola |
| Language | Portuguese | English | Portuguese |
Through the above analysis, we can see that the most effective channel for Kindle in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Kindle’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kindle, you can click the app name below to view related reports.