Kindle Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Kindle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kindle.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Kindle

App Name : Kindle



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : AMZN Mobile LLC

Publisher : Buraco Canastra Online,Buraco Mano a Mano,a MP3 2 Ringtone Free,Q Scan for Netflix,星座占卜大師排盤專家HD,53,000+ Famous Cool Quotes,Quotes Wallpapers - Daily Inspirational Photos, Motivational & Life Sayings Images,برنامج تركيب الصور مع اشكال متنوعة,Lucid Dreaming - Hypnosis & Meditation

Total creative ads during the time period : 12,900

Duration : 2,262

Popularity : 867,725

2. Kindle’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kindle in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Kindle in the recent period. As of 2020-09-07, among the Kindle‘s ad creative, the Html category's proportion is 69.77%, Video category's proportion is 11.63%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.6%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Kindle's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-09-07, Kindle‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Kindle

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kindle. We can see some advertising trends.

Top 1 Ad Creative of Kindle

Ad Details :

Headline :Leve sua biblioteca no bolso e leia onde quiser

Text :Leia livros direto de seu celular

Top 2 Ad Creative of Kindle

Ad Details :

Headline :Descarga la App de Kindle

Text :Read reviews, compare customer ratings, see screenshots, and learn more about Amazon Kindle. Download Amazon Kindle and enjoy it on your iPhone, iPad, and iPod touch.

Top 3 Ad Creative of Kindle

Ad Details :

Headline :Leve sua biblioteca no bolso e leia onde quiser

Text :Leia livros direto de seu celular

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 303 342 303
Popularity 999 999 999
Dimensions 1200 x 628 600 x 400 1200 x 628
Creative Type Image Image Image
Network Audience Network Facebook Facebook
Related Ads 1 4 1
Countries Brazil,Portugal,Angola United States,United Kingdom,Australia,Canada Brazil,Portugal,Angola
Language Portuguese English Portuguese

Through the above analysis, we can see that the most effective channel for Kindle in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Kindle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Kindle, you can click the app name below to view related reports.