NovelMe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NovelMe’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NovelMe.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NovelMe
App Name : NovelMe
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : FUNSOFT MOBINDO INDONESIA, PT
Publisher : OLX Clasificados,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,Un día más culto,开箱模拟器 for 皇室战争,POTO - Photo Frames & Collage
Total creative ads during the time period : 3,019
Duration : 508
Popularity : 179,322
2. NovelMe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NovelMe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NovelMe in the recent period. As of 2020-09-07, among the NovelMe‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, NovelMe’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, NovelMe‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of NovelMe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NovelMe. We can see some advertising trends.
Top 1 Ad Creative of NovelMe
Ad Details ：
Headline ：NovelMe
Text ：“Jadi akhirnya kamu akan menyerahkan tubuhmu buat dia?!” “Pssst! Pelankan suaramu!”...
Top 2 Ad Creative of NovelMe
Ad Details ：
Headline ：🔥Judul Buku:
Text ：Dunia fantasi novel yang paling indah, petualangan yang paling seru serta kisah cinta novel yang paling Romantis. Semuanya hadir di NovelMe. Hai para pecinta buku dan novel ! Kamu sudah berada di tempat yang tepat untuk membaca kumpulan novel dan cerita yang menarik. Kami akan menjadi aplikasi no...
Top 3 Ad Creative of NovelMe
Ad Details ：
Headline ：🔥Judul Buku:
Text ：Dunia fantasi novel yang paling indah, petualangan yang paling seru serta kisah cinta novel yang paling Romantis. Semuanya hadir di NovelMe. Hai para pecinta buku dan novel ! Kamu sudah berada di tempat yang tepat untuk membaca kumpulan novel dan cerita yang menarik. Kami akan menjadi aplikasi no...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 31 | 31 |
| Popularity | 359 | 153 | 153 |
| Dimensions | 750 x 750 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 3 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for NovelMe in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free NovelMe’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NovelMe, you can click the app name below to view related reports.