Kippy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kippy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kippy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kippy
App Name : Kippy
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Kippy s.r.l.
Publisher : Instagram,Facebook,Free GPS Offline Maps - Travel, Navigate & Explore,GPS测速仪 & 电子狗 - 支持测速,定位和语音播报,定位大师 –你的搜索导航专家,Radar Tunisie
Total creative ads during the time period : 252
Duration : 574
Popularity : 29,880
Check ASO Keywords of Kippy
2. Kippy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kippy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kippy in the recent period. As of 2021-05-16, among the Kippy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, Kippy's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.05%,
Instagram's proportion is 26.52%,
Audience Network's proportion is 21.22%,
Messenger's proportion is 21.22%,
's proportion is .
In the date of 2021-05-16, Kippy‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Kippy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kippy. We can see some advertising trends.
Top 1 Ad Creative of Kippy
Ad Details ：
Headline ：
Text ：Discount code "PROMOEVO20". The new Kippy Evo only €59€ instead of €79 just for you! At check out, enter this promo code: "PROMOEVO20" and you save 20€ in the official web site!
Top 2 Ad Creative of Kippy
Ad Details ：
Headline ：Kippy EVO Green Forest: GPS activity tracking for dogs and cats | Kippy
Text ：Scopri Kippy EVO color verde: il GPS per cani e gatti con activity tracker integrato che protegge il tuo amico a quattro zampe a qualunque distanza!
Top 3 Ad Creative of Kippy
Ad Details ：
Headline ：Ein besonderes Promo! Kippy für nur 59€. Sparen Sie 20 €
Text ：New Kippy EVO: 59 € statt 79 €. Finden Sie die genaue Position Ihres Hundes oder Ihrer Katze mit dem neuen Kippy EVO. Kaufen Sie es jetzt!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 362 | 346 | 281 |
| Popularity | 999 | 983 | 967 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 9 | 10 | 2 |
| Countries | Germany,United Kingdom,Spain | Spain,Germany | Germany,Austria,Liechtenstein |
| Language | English | Italian | German |
Through the above analysis, we can see that the most effective channel for Kippy in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Kippy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kippy, you can click the app name below to view related reports, or you can find more info in ASOTools.