Freshdesk Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Freshdesk's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Freshdesk.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Freshdesk
App Name : Freshdesk
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Freshworks Inc
Publisher : Instagram,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Günlük Aşk Falı,ATM cash and money simulator game 2,Hide Privacy: Hide photos and videos,KISAH 25 NABI
Total creative ads during the time period : 267
Duration : 638
Popularity : 14,964
Check ASO Keywords of Freshdesk
2. Freshdesk’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Freshdesk in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Freshdesk in the recent period. As of 2021-02-11, among the Freshdesk‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-11, Freshdesk's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-11, Freshdesk‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Freshdesk
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Freshdesk. We can see some advertising trends.
Top 1 Ad Creative of Freshdesk
Ad Details ：
Headline ：Webinar: Kundensupport aus dem Homeoffice, so einfach geht's!
Text ：jetzt zum kostenlosen Webinar anmelden - Effizienter Kundensupport, trotz Homeoffice
Top 2 Ad Creative of Freshdesk
Ad Details ：
Headline ：Stay connected, anytime, anywhere
Text ：150,000 businesses have found that providing remote customer service with Freshdesk is a breeze.
Top 3 Ad Creative of Freshdesk
Ad Details ：
Headline ：Webinar gratuito
Text ：I clienti interagiscono con la tua azienda attraverso vari canali e prediligono sempre più il digitale per iniziare una conversazione. I clienti necessitano di supporto durante il processo di acquisto o nel post vendita e si aspettano un aiuto rapido, se non immediato. Per rispondere a queste esigenze, le aziende devono offrire un livello di servizio uniforme attraverso i canali utilizzati per veicolare efficaci conversazioni e risoluzione dei problemi. Le aziende moderne gestiscono molti canali, tra cui devono destreggiarsi, per offrire supporto ai clienti. I nostri relatori illustreranno come il supporto Omnichannel possa offrire una migliore esperienza al cliente, ridurre il tempo per risolvere le richieste di supporto ed aumentare customer loyalty e retention. Partecipa al webinar e scopri: - Perché Omnichannel è il futuro nella gestione del cliente? Come migliorare la customer experience attraverso il supporto Omnichannel? - Come implementare il supporto Omnichannel nella tua organizzazione?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 35 | 44 | 20 |
| Popularity | 129 | 122 | 102 |
| Dimensions | 1201 x 629 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 2 | 1 |
| Countries | Austria | Australia,United Kingdom,Canada,United States | Italy |
| Language | German | English | Italian |
Through the above analysis, we can see that the most effective channel for Freshdesk in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Freshdesk's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Freshdesk, you can click the app name below to view related reports, or you can find more info in ASOTools.