Merge train town! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merge train town!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge train town!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merge train town!
App Name : Merge train town!
Logo：
OS : iOS
Network : Messenger,Audience Network,Facebook
Developer : mafgames
Publisher : Instagram
Total creative ads during the time period : 52
Duration : 181
Popularity : 10,361
Check ASO Keywords of Merge train town!
2. Merge train town!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge train town! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge train town! in the recent period. As of 2021-01-02, among the Merge train town!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-02, Merge train town!'s the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-02, Merge train town!‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Merge train town!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge train town!. We can see some advertising trends.
Top 1 Ad Creative of Merge train town!
Ad Details ：
Headline ：Play Now for FREE
Text ：Run away from the bear!
Top 2 Ad Creative of Merge train town!
Ad Details ：
Headline ：Play Now for FREE
Text ：Please solve the puzzle and rebuild our merge train town.
Top 3 Ad Creative of Merge train town!
Ad Details ：
Headline ：Play Now for FREE
Text ：Train town is a unique blend of 3-match merge puzzle and city building. Rebuild your train town(city) which became a wasteland by unknown dragon tornado. Help townspeople recover their “Home” which used to be full of joy and happiness. Townspeople still don't give up hope on their train town!...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 156 | 114 | 179 |
| Popularity | 982 | 889 | 870 |
| Dimensions | 400 x 400 | 400 x 400 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 3 |
| Countries | Japan,Netherlands,United Kingdom,Australia,France,Canada,Switzerland,United States,Germany | Australia,France,Korea,Netherlands,United States,United Kingdom,Japan,Germany,Canada,Switzerland | France,Switzerland,Germany,United Kingdom,Japan,United States,Canada,Australia,Korea |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Merge train town! in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Merge train town!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merge train town!, you can click the app name below to view related reports, or you can find more info in ASOTools.