Kolor It! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kolor It!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kolor It!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kolor It!
App Name : Kolor It!
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : ZPLAY Games
Publisher : Instagram,Fashion Store Cashier Girl - Kids Game,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,AirBrush: Easy Photo Editor,Facebook
Total creative ads during the time period : 600
Duration : 480
Popularity : 531,066
Check ASO Keywords of Kolor It!
2. Kolor It!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kolor It! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kolor It! in the recent period. As of 2021-02-23, among the Kolor It!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 44.44%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, Kolor It!'s the proportion of networks impressions are placed like this:
Facebook's proportion is 44.31%,
Messenger's proportion is 18.57%,
Audience Network's proportion is 18.56%,
Instagram's proportion is 18.55%,
's proportion is .
In the date of 2021-02-23, Kolor It!‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Kolor It!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kolor It!. We can see some advertising trends.
Top 1 Ad Creative of Kolor It!
Ad Details ：
Headline ：Harder than you think!
Text ：
Top 2 Ad Creative of Kolor It!
Ad Details ：
Headline ：Harder than you think!
Text ：
Top 3 Ad Creative of Kolor It!
Ad Details ：
Headline ：Super addictive mobile game!
Text ：Enjoy its beautiful colors and aesthetics!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 420 | 328 | 389 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 224 x 400 | 320 x 400 | 512 x 640 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Uzbekistan,Latvia,Serbia and Montenegro,Dominica,New Caledonia,Fiji,Macau,Jordan,Belize,Panama,Belarus,Lithuania,Micronesia,Croatia,Finland,Guyana,El Salvador,Colombia,Portugal | Macedonia,Libyan Arab Jm,Mauritius,Guernsey,Maldives,Taiwan,Belize,Uganda,Tunisia,Tajikistan,South Africa,Senegal,Cayman Is,Canada,The British Virgin Islands,San Marino,Mongolia,Jersey,Ethiopia | Israel,Colombia,Bulgaria,Morocco,Mali,Guatemala,Qatar,Chad,Mongolia,Denmark,Iceland,Pakistan,Jordan,Uzbekistan,South Africa,Cyprus,Armenia,Zimbabwe,Venezuela |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Kolor It! in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Kolor It!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kolor It!, you can click the app name below to view related reports, or you can find more info in ASOTools.