Lamour Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lamour’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lamour.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lamour
App Name : Lamour
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Lamour Team
Publisher : 30 Day Fitness Challenge - Workout at Home,Blue Light Filter,Treehouse Table,7 Minute Workout,USA Weather forecast,Dating, Chat, Love – WannaMeet,BeSoccer - Soccer Live Score
Total creative ads during the time period : 35,100
Duration : 418
Popularity : 5,566,704
2. Lamour’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lamour in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lamour in the recent period. As of 2020-09-07, among the Lamour‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 93.02%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 6.4%, Carousel category’s proportion is 0.58%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lamour’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 43.14%,
Audience Network’s proportion is 27.24%,
Instagram’s proportion is 14.83%,
Messenger’s proportion is 14.79%,
’s proportion is .
In the date of 2020-09-07, Lamour‘s network with the most ads is Facebook and its proportion is 28.2%.
3. Top 3 Ad Creative Analysis of Lamour
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lamour. We can see some advertising trends.
Top 1 Ad Creative of Lamour
Ad Details ：
Top 2 Ad Creative of Lamour
Ad Details ：
Headline ：Lamour Love All Over The World
Text ：ایک بٹن دبائیں اور اپنی پسند کی لڑکی سے بات کریں
Top 3 Ad Creative of Lamour
Ad Details ：
Headline ：Lamour รักทั่วทุกมุมโลก
Basic Info of Top 3 Ad Creative
|Dimensions||682 x 854||640 x 360||720 x 720|
Through the above analysis, we can see that the most effective channel for Lamour in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lamour’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lamour, you can click the app name below to view related reports.