Domestika Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Domestika’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Domestika.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Domestika
App Name : Domestika
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Domestika, Inc.
Publisher : Fotor - Photo Editor & Collage,Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,GulogGratis: Køb & sælg,Bible,AirBrush: Easy Photo Editor
Total creative ads during the time period : 29,690
Duration : 523
Popularity : 2,290,871
2. Domestika’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Domestika in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Domestika in the recent period. As of 2020-09-07, among the Domestika‘s ad creative, the Html category’s proportion is 5.62%, Video category’s proportion is 55.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 35.0%, Carousel category’s proportion is 4.38%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Domestika’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 34.36%,
Messenger’s proportion is 30.11%,
Facebook’s proportion is 14.3%,
Audience Network’s proportion is 10.82%,
Google Ads(Admob)’s proportion is 6.94%.
In the date of 2020-09-07, Domestika‘s network with the most ads is Instagram and its proportion is 28.12%.
3. Top 3 Ad Creative Analysis of Domestika
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Domestika. We can see some advertising trends.
Top 1 Ad Creative of Domestika
Ad Details ：
Headline ：Desarrollo de una marca atractiva y responsable
Text ：
Top 2 Ad Creative of Domestika
Ad Details ：
Headline ：Desarrollo de una marca atractiva y responsable
Text ：Aprende a crear una estrategia de posicionamiento y un plan de marketing para lograr el éxito
Top 3 Ad Creative of Domestika
Ad Details ：
Headline ：Introducción a DaVinci Resolve para corrección de color
Text ：Aprende desde cero las herramientas básicas para aplicar la corrección de color en tus proyectos audiovisuales
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 259 | 260 | 271 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Argentina,Peru,Portugal | Argentina,Peru,Portugal | Gambia,Wallis and Futuna Islands,Dominican,Poland,Central African,Saint Vincent and the Grenadines,Niger,Togo,Lithuania,Angola,Venezuela,Sao Tome and Principe,Mongolia,Benin,Finland,Falkland Islands (Malvinas),South Africa,Bhutan,Yemen |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Domestika in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Domestika’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Domestika, you can click the app name below to view related reports.