Lazada RedMart - Online Shopping Groceries Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lazada RedMart - Online Shopping Groceries’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lazada RedMart - Online Shopping Groceries.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lazada RedMart - Online Shopping Groceries

App Name : Lazada RedMart - Online Shopping Groceries

Logo

Lazada  RedMart - Online Shopping  Groceries-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : Lazada Mobile

Publisher : Treehouse Table,Tandem Language Exchange: Speak learn languages,Korean Food Recipes - 10k Recipes,Sweet Selfie Camera:Beauty cam,photoselfie editor,USA Weather forecast,SHAREit - Transfer Share,TalkU Free Calls +Free Texting +International Call,Talkray - Free Chats Calls,Vegan Recipes Free,True Mobile Caller ID Locator Call Blocker

Total creative ads during the time period : 2,900,390

Duration : 2,167

Popularity : 52,689,804

2. Lazada RedMart - Online Shopping Groceries’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lazada RedMart - Online Shopping Groceries in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lazada RedMart - Online Shopping Groceries in the recent period. As of 2020-09-07, among the Lazada RedMart - Online Shopping Groceries‘s ad creative, the Html category’s proportion is 44.64%, Video category’s proportion is 2.9%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 10.14%, Carousel category’s proportion is 42.32%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lazada RedMart - Online Shopping Groceries’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 48.19%,

Google Ads(Admob)’s proportion is 43.19%,

Instagram’s proportion is 4.95%,

Messenger’s proportion is 1.97%,

Audience Network’s proportion is 1.55%.

In the date of 2020-09-07, Lazada RedMart - Online Shopping Groceries‘s network with the most ads is Google Ads(Admob) and its proportion is 48.12%.

3. Top 3 Ad Creative Analysis of Lazada RedMart - Online Shopping Groceries

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lazada RedMart - Online Shopping Groceries. We can see some advertising trends.

Top 1 Ad Creative of Lazada RedMart - Online Shopping Groceries

Ad Details :

Headline :Lazada

Text :GIVEAWAY ALERT Siapa yang mau punya HP terbaru dari Xiaomi, Redmi 9A? Kesempatanmu nih buat ikutan Giveaway hari ini. Kamu cuma perlu nebak, berapa harga Flash Sale Redmi 9A di Lazada! Yuk buruan like postingan ini dan tulis jawabanmu sebanyak-banyaknya di bawah! Pastikan mimin bisa lihat jawabanmu ya hihi. Buat kamu yang mau langsung beli, buruan follow dan kunjungi Official Store Xiaomi di Lazada sekarang, mumpung lagi Flash Sale. Buruan ikut rebutan! Cara Ikutan: 1. Like post ini dan follow page Facebook Lazada Indonesia. 2. Tulis jawaban yang benar di kolom komentar 3. Tag 3 orang teman kamu untuk ikutan juga. 4. Jangan lupa pakai hashtag #SemuaAdaDiRumah. 5. Lazada akan memilih 1 orang yang menjawab pertanyaan dengan benar sebagai pemenang dan dengan alasan menarik sebagai pemenang dan pemenang akan mendapatkan 1 Unit Redmi 9A. 6. Periode kuis: 17 - 24 Agustus 2020. 7. Pemenang akan diumumkan di Instagram stories Lazada Indonesia (@lazada_id) dan dihubungi oleh Lazada melalui direct message di Facebook pada tanggal 25 Juli 2020. 8. Jika pemenang tidak menjawab melalui Direct Message ke akun Facebook Lazada Indonesia dalam waktu 7 hari sejak pemenang diumumkan oleh Lazada, pemenang akan didiskualifikasi dan Lazada berhak untuk menunjuk pemenang lain atas dis-kresi tunggalnya sendiri. 9. Keputusan Lazada (termasuk juri) adalah mutlak dan tidak dapat diganggu gugat. #LazadaID #SemuaAdadiRumah

Top 2 Ad Creative of Lazada RedMart - Online Shopping Groceries

Ad Details :

Headline :Loving Mothers

Text :

Top 3 Ad Creative of Lazada RedMart - Online Shopping Groceries

Ad Details :

Headline :Lazada

Text :Your donation to #LazadaForGood makes a difference! Thank you for helping the beneficiaries of our advocacy partner Caritas Manila #CombatCovid19. The battle is not over yet, our frontliners still need your help! Click lzd.co/LazadaForGood to send hope to those most in need.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 296 13
Popularity 1,000 999 999
Dimensions 720 x 720 1000 x 667 720 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Indonesia Singapore Philippines
Language Indonesian English English

Through the above analysis, we can see that the most effective channel for Lazada RedMart - Online Shopping Groceries in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Lazada RedMart - Online Shopping Groceries’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lazada RedMart - Online Shopping Groceries, you can click the app name below to view related reports.