lastminute.com - Travel Deals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the lastminute.com - Travel Deals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps lastminute.com - Travel Deals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of lastminute.com - Travel Deals
App Name : lastminute.com - Travel Deals
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : lastminute.com
Publisher : Instagram,Agar.io Lite,YouCam Nails - Manicure Salon for Custom Nail Art,Facebook,Korean Food Recipes - 10k Recipes,Assistant for Android,MakeupPlus - Virtual Makeup,Bible Study - Study The Bible By Topic,Video Locker - Hide Videos
Total creative ads during the time period : 562
Duration : 2,029
Popularity : 42,264
Check ASO Keywords of lastminute.com - Travel Deals
2. lastminute.com - Travel Deals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser lastminute.com - Travel Deals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of lastminute.com - Travel Deals in the recent period. As of 2021-05-23, among the lastminute.com - Travel Deals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 57.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, lastminute.com - Travel Deals's the proportion of networks impressions are placed like this:
Facebook's proportion is 56.45%,
Instagram's proportion is 31.17%,
Audience Network's proportion is 12.38%,
's proportion is ,
's proportion is .
In the date of 2021-05-23, lastminute.com - Travel Deals‘s network with the most ads is Facebook and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of lastminute.com - Travel Deals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of lastminute.com - Travel Deals. We can see some advertising trends.
Top 1 Ad Creative of lastminute.com - Travel Deals
Ad Details ：
Headline ：Sharjah - Write your own story
Text ：Book now >
Top 2 Ad Creative of lastminute.com - Travel Deals
Ad Details ：
Headline ：Sharjah - Write your own story
Text ：
Top 3 Ad Creative of lastminute.com - Travel Deals
Ad Details ：
Headline ：WIN 2 VIP TICKETS to see Cher in London
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 92 | 45 |
| Popularity | 661 | 656 | 234 |
| Dimensions | 1200 x 628 | 1200 x 628 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | Canada,Australia,United States,United Kingdom | United States |
| Language | Polish | English | English |
Through the above analysis, we can see that the most effective channel for lastminute.com - Travel Deals in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free lastminute.com - Travel Deals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to lastminute.com - Travel Deals, you can click the app name below to view related reports, or you can find more info in ASOTools.