Word Land - Word Game Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Land - Word Game's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Land - Word Game.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Land - Word Game
App Name : Word Land - Word Game
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Faruk Bayram
Publisher : Instagram,Ice Princess Mermaid: Girl Makeup & Dress Up Games,MagnoJuegos 5-EN-1,Digfender,can you escape The Apartment-4,[中学生] 歴史クロスワード 無料勉強アプリ パズルゲーム,大炮直升机,Is It Love? Gabriel - Journeys
Total creative ads during the time period : 63
Duration : 14
Popularity : 3,420
Check ASO Keywords of Word Land - Word Game
2. Word Land - Word Game’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Land - Word Game in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Land - Word Game in the recent period. As of 2020-09-17, among the Word Land - Word Game‘s ad creative, the Html category's proportion is 5.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.0%, Carousel category's proportion is 15.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-17, Word Land - Word Game's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.3%,
Audience Network's proportion is 20.32%,
Instagram's proportion is 18.79%,
Messenger's proportion is 18.79%,
Google Ads(Admob)'s proportion is 17.8%.
In the date of 2020-09-17, Word Land - Word Game‘s network with the most ads is Google Ads(Admob) and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Word Land - Word Game
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Land - Word Game. We can see some advertising trends.
Top 1 Ad Creative of Word Land - Word Game
Ad Details ：
Headline ：Вы никогда не будете скучать после попытки этой захватывающей игры-головоломки.
Text ：
Top 2 Ad Creative of Word Land - Word Game
Ad Details ：
Headline ：Вы никогда не будете скучать после попытки этой захватывающей игры-головоломки.
Text ：
Top 3 Ad Creative of Word Land - Word Game
Ad Details ：
Headline ：Вы никогда не будете скучать после попытки этой захватывающей игры-головоломки.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 8 | 8 |
| Popularity | 66 | 66 | 66 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Word Land - Word Game in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Word Land - Word Game's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Land - Word Game, you can click the app name below to view related reports, or you can find more info in ASOTools.