Later Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Later’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Later.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Later

App Name : Later



OS : iOS

Network : YouTube,Facebook,Twitter

Developer : Victory Square Media Inc.

Publisher : 100+ Detox Drinks

Total creative ads during the time period : 25

Duration : 479

Popularity : 2,337

2. Later’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Later in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Later in the recent period. As of 2020-09-07, among the Later‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Later’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Later‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Later

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Later. We can see some advertising trends.

Top 1 Ad Creative of Later

Ad Details :

Headline :Plan & Schedule


Top 2 Ad Creative of Later

Ad Details :

Headline :Plan & Schedule


Top 3 Ad Creative of Later

Ad Details :

Headline :Plan & Schedule


Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 65 65 52
Popularity 441 436 191
Dimensions 1060 x 175 1920 x 1080 1920 x 1080
Creative Type Image Video Video
Network YouTube YouTube YouTube
Related Ads 1 1 2
Countries Argentina,Pakistan,Egypt,Israel,Algeria,Colombia,Tunisia,Saudi Arabia,India,Hong Kong,Korea,Peru,Greece,Germany,Belgium,Brazil,Hungary Belgium,Israel,Pakistan,United States,Hong Kong,Saudi Arabia,Italy,Sweden,Sri Lanka,Romania Egypt,Puerto Rico,Colombia,Ukraine,Philippines,France
Language English English English

Through the above analysis, we can see that the most effective channel for Later in recent advertising is YouTube, and the main creative type is Image.

In conclusion: The above is a free Later’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Later, you can click the app name below to view related reports.