WJHL News Channel 11 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WJHL News Channel 11’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WJHL News Channel 11.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WJHL News Channel 11
App Name : WJHL News Channel 11
OS : iOS
Network : Facebook,Instagram
Developer : Media General
Total creative ads during the time period : 16
Duration : 709
Popularity : 3,298
2. WJHL News Channel 11’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WJHL News Channel 11 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WJHL News Channel 11 in the recent period. As of 2020-09-07, among the WJHL News Channel 11‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, WJHL News Channel 11’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 77.78%,
Facebook’s proportion is 22.22%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, WJHL News Channel 11‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of WJHL News Channel 11
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WJHL News Channel 11. We can see some advertising trends.
Top 1 Ad Creative of WJHL News Channel 11
Ad Details ：
Headline ：United Way receives big donation from AT&T
Text ：The United Way of Washington County received a five thousand dollar donation from AT&T.
Top 2 Ad Creative of WJHL News Channel 11
Ad Details ：
Headline ：Road to Regionalism: Roe pushing for combined metro
Text ：(WJHL) – The prospect of the Tri-Cities’ two metro areas becoming one again may not be dead yet. Tennessee Congressman Phil Roe (R-First) spoke with the Office of Management and Budget …
Top 3 Ad Creative of WJHL News Channel 11
Ad Details ：
Headline ：Congressional candidate Q and A: Nichole Williams
Text ：Editor’s Note: News Channel 11 interviewed Republican candidates for the First Congressional District to provide a level playing field for all who wanted to participate. A total of 13 candidates sa…
Basic Info of Top 3 Ad Creative
|Dimensions||1280 x 720||1280 x 720||1280 x 720|
|Countries||United States,Canada,United Kingdom,Australia||United States||Canada,United States,United Kingdom,Australia|
Through the above analysis, we can see that the most effective channel for WJHL News Channel 11 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WJHL News Channel 11’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WJHL News Channel 11, you can click the app name below to view related reports.