Smiling Mind Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Smiling Mind’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Smiling Mind.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Smiling Mind
App Name : Smiling Mind
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : SMILING MIND PTY. LTD.
Publisher :
Total creative ads during the time period : 26
Duration : 1,484
Popularity : 2,591
2. Smiling Mind’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Smiling Mind in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Smiling Mind in the recent period. As of 2020-08-31, among the Smiling Mind‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Smiling Mind’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-31, Smiling Mind‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Smiling Mind
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Smiling Mind. We can see some advertising trends.
Top 1 Ad Creative of Smiling Mind
Ad Details ：
Headline ：Give mindfulness a try
Text ：
Top 2 Ad Creative of Smiling Mind
Ad Details ：
Headline ：FREE program for Healthcare Workers
Text ：*Australia's leading FREE meditation app *Used by over 3M people *Programs for all ages *10min/day is all you need to start seeing the benefits START YOUR MINDFULNESS JOURNEY TODAY! Smiling Mind is a FREE mindfulness meditation app developed by psychologists and educators to help bring balance to...
Top 3 Ad Creative of Smiling Mind
Ad Details ：
Headline ：How Older Adults Can Get Care & Stay Safe.
Text ：The UVM Health Network
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 25 | 16 |
| Popularity | 109 | 92 | 78 |
| Dimensions | 400 x 400 | 2048 x 2048 | 1667 x 834 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia | Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Smiling Mind in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Smiling Mind’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Smiling Mind, you can click the app name below to view related reports.