Later - Schedule for Instagram Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Later - Schedule for Instagram's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Later - Schedule for Instagram.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Later - Schedule for Instagram
App Name : Later - Schedule for Instagram
Logo：
OS : Android
Network : YouTube,Facebook,Twitter
Developer : Later (previously Latergramme)
Publisher : Instagram,100+ Detox Drinks - Healthy Recipes
Total creative ads during the time period : 24
Duration : 606
Popularity : 3,604
Check ASO Keywords of Later - Schedule for Instagram
2. Later - Schedule for Instagram’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Later - Schedule for Instagram in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Later - Schedule for Instagram in the recent period. As of 2021-01-12, among the Later - Schedule for Instagram‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-12, Later - Schedule for Instagram's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-12, Later - Schedule for Instagram‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Later - Schedule for Instagram
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Later - Schedule for Instagram. We can see some advertising trends.
Top 1 Ad Creative of Later - Schedule for Instagram
Ad Details ：
Headline ：Schedule Now
Text ：later.com/
Top 2 Ad Creative of Later - Schedule for Instagram
Ad Details ：
Headline ：Plan & Schedule
Text ：later.com/
Top 3 Ad Creative of Later - Schedule for Instagram
Ad Details ：
Headline ：New! Visually Plan & Schedule Instagram Stories with Later 🎉
Text ：Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Later makes it easy to post your stories in seconds: your photos, videos, captions, and links are sent to your phone when it’s time to post. Available now on all paid plans! Learn more: https://lat.gr/ScheduleStories - 💌Subscribe to our weekly newsletter: https://lat.gr/LaterNewsletter 📝Read our latest blog posts: https://lat.gr/LaterBlog 📷Follow us on Instagram: https://instagram.com/latermedia 👍Like us on Facebook: https://facebook.com/latermedia 💬Stay up to date on Twitter: https://twitter.com/latermedia 📌Get inspired on Pinterest: https://pinterest.com/latermedia
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 179 | 146 | 45 |
| Popularity | 992 | 969 | 206 |
| Dimensions | 2120 x 351 | 1920 x 1080 | 1280 x 720 |
| Creative Type | Image | Video | Video |
| Network | YouTube | YouTube | YouTube |
| Related Ads | 1 | 1 | 1 |
| Countries | Serbia and Montenegro,Philippines,Turkey,Mexico,Ukraine,Tunisia,France,Brazil,Saudi Arabia,Vietnam,Czech,Canada,Russia,Sweden,Algeria,United Kingdom,Norway,Thailand,Romania,Australia | United States,Estonia,Sweden,Egypt,Algeria,France,United Arab Emirates,Russia,United Kingdom,Norway,Denmark,Romania,India,Greece,Chile,Czech,Macedonia,Israel,Tunisia,Colombia | Sweden,France,Indonesia,Bahrian,Peru,Tunisia,United States,Pakistan,Israel,Czech,Vietnam,Taiwan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Later - Schedule for Instagram in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free Later - Schedule for Instagram's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Later - Schedule for Instagram, you can click the app name below to view related reports, or you can find more info in ASOTools.