Lemonade Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lemonade Insurance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lemonade Insurance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lemonade Insurance
App Name : Lemonade Insurance
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Lemonade Inc.
Publisher : Instagram,Facebook,PM Formulas (PMP exam prep),Canasta - Card Game,ATH Airport,英语口语-美式口语教程,Goodnight 3 - Lullabies & Free Music for Children (Clay Farm edition),Can Knockdown 3 Lite
Total creative ads during the time period : 1,637
Duration : 1,429
Popularity : 110,247
Check ASO Keywords of Lemonade Insurance
2. Lemonade Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lemonade Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lemonade Insurance in the recent period. As of 2021-03-11, among the Lemonade Insurance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Lemonade Insurance's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
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's proportion is .
In the date of 2021-03-11, Lemonade Insurance‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Lemonade Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lemonade Insurance. We can see some advertising trends.
Top 1 Ad Creative of Lemonade Insurance
Ad Details ：
Headline ：Insure your stuff in 90 seconds with Lemonade - no brokers, no paperwork, no hassle.
Text ：
Top 2 Ad Creative of Lemonade Insurance
Ad Details ：
Headline ：Protect Your Valuables In Seconds
Text ：24/7 protection for your stuff and electronics with Lemonade's renters insurance, from $5/mo!
Top 3 Ad Creative of Lemonade Insurance
Ad Details ：
Headline ：24/7 Insurance, Starting at $5/mo
Text ：Instantly insure your stuff, from $5/mo!!!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 296 | 303 |
| Popularity | 882 | 841 | 802 |
| Dimensions | 854 x 446 | 640 x 640 | 640 x 640 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 4 | 5 |
| Countries | Australia,United Kingdom,Canada,United States | United Kingdom,United States,Australia,Canada | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lemonade Insurance in recent advertising is Reddit, and the main creative type is Video.
In conclusion: The above is a free Lemonade Insurance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lemonade Insurance, you can click the app name below to view related reports, or you can find more info in ASOTools.