LifeSG (Previously Moments of Life) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LifeSG (Previously Moments of Life)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LifeSG (Previously Moments of Life).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LifeSG (Previously Moments of Life)
App Name : LifeSG (Previously Moments of Life)
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Government Technology Agency
Publisher : Facebook,Instagram,Focus.N.Filters -Fingertip Art,Sight Words to Help Kids Read,Clock Games for Kids 2,GPS Navigation Offline Pro,QR Scanner : QR code maker, barcode Scanners
Total creative ads during the time period : 79
Duration : 512
Popularity : 8,314
Check ASO Keywords of LifeSG (Previously Moments of Life)
2. LifeSG (Previously Moments of Life)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LifeSG (Previously Moments of Life) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LifeSG (Previously Moments of Life) in the recent period. As of 2021-03-16, among the LifeSG (Previously Moments of Life)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 17.39%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.61%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, LifeSG (Previously Moments of Life)'s the proportion of networks impressions are placed like this:
Messenger's proportion is 26.04%,
Audience Network's proportion is 25.95%,
Instagram's proportion is 25.95%,
Facebook's proportion is 22.05%,
's proportion is .
In the date of 2021-03-16, LifeSG (Previously Moments of Life)‘s network with the most ads is Audience Network and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of LifeSG (Previously Moments of Life)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LifeSG (Previously Moments of Life). We can see some advertising trends.
Top 1 Ad Creative of LifeSG (Previously Moments of Life)
Ad Details ：
Headline ：LifeSG - Simpler Services. Better Lives.
Text ：70% of newborns today are registered on the LifeSG app. Enjoy simple and fuss-free access to other Government-related services for your child, such as viewing your child’s immunisation records, baby bonus application and more.
Ease into parenthood with the LifeSG app. Download now!
Top 2 Ad Creative of LifeSG (Previously Moments of Life)
Ad Details ：
Headline ：LifeSG - Simpler Services. Better Lives.
Text ：70% of newborns today are registered on the LifeSG app. Enjoy simple and fuss-free access to other Government-related services for your child, such as viewing your child’s immunisation records, baby bonus application and more.
Ease into parenthood with the LifeSG app. Download now!
Top 3 Ad Creative of LifeSG (Previously Moments of Life)
Ad Details ：
Headline ：LifeSG - Simpler Services. Better Lives.
Text ：70% of newborns today are registered on the LifeSG app. Enjoy simple and fuss-free access to other Government-related services for your child, such as viewing your child’s immunisation records, baby bonus application and more.
Ease into parenthood with the LifeSG app. Download now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 35 | 35 | 35 |
| Popularity | 183 | 183 | 182 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United Kingdom,Canada,Australia,United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LifeSG (Previously Moments of Life) in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free LifeSG (Previously Moments of Life)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LifeSG (Previously Moments of Life), you can click the app name below to view related reports, or you can find more info in ASOTools.