淘宝Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 淘宝Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 淘宝Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 淘宝Lite
App Name : 淘宝Lite
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Taobao (China) Software CO.,LTD
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Fotor - Photo Editor&Collage
Total creative ads during the time period : 210
Duration : 870
Popularity : 10,065
Check ASO Keywords of 淘宝Lite
2. 淘宝Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 淘宝Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 淘宝Lite in the recent period. As of 2021-03-08, among the 淘宝Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.64%, Carousel category's proportion is 36.36%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, 淘宝Lite's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-08, 淘宝Lite‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 淘宝Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 淘宝Lite. We can see some advertising trends.
Top 1 Ad Creative of 淘宝Lite
Ad Details ：
Headline ：每日上淘宝APP！11AM抢¥111包邮商品红包！
Text ：🔥每日上淘宝APP ！跨店满¥200减¥25！天猫跨店每满¥300减40！👉百万¥299包邮包税商品一键到家！
Top 2 Ad Creative of 淘宝Lite
Ad Details ：
Headline ：每日上淘宝APP！11AM抢¥111包邮商品红包！
Text ：🔥每日上淘宝APP ！跨店满¥200减¥25！天猫跨店每满¥300减40！👉百万¥299包邮包税商品一键到家！
Top 3 Ad Creative of 淘宝Lite
Ad Details ：
Headline ：每日上淘宝APP！11AM抢¥111包邮商品红包！
Text ：🔥每日上淘宝APP ！跨店满¥200减¥25！天猫跨店每满¥300减40！👉百万¥299包邮包税商品一键到家！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 5 |
| Popularity | 59 | 59 | 59 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia | Malaysia | Malaysia |
| Language | Chinese (Simplified) | Chinese (Simplified) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for 淘宝Lite in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 淘宝Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 淘宝Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.