Lifesum - Diet Plan, Macro Calculator & Food Diary Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lifesum - Diet Plan, Macro Calculator & Food Diary's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lifesum - Diet Plan, Macro Calculator & Food Diary.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lifesum - Diet Plan, Macro Calculator & Food Diary
App Name : Lifesum - Diet Plan, Macro Calculator & Food Diary
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Lifesum
Publisher : Instagram,IEatWell:Food Diary&Journal Healthy Eating Tracker,Facebook,Healthyfast - IF Tracker,Sunface - UV-Selfie,365 Pedometer,Weight Calendar,Six Pack in 30 Days - Premium Quality
Total creative ads during the time period : 2,172
Duration : 2,386
Popularity : 199,618
Check ASO Keywords of Lifesum - Diet Plan, Macro Calculator & Food Diary
2. Lifesum - Diet Plan, Macro Calculator & Food Diary’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lifesum - Diet Plan, Macro Calculator & Food Diary in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lifesum - Diet Plan, Macro Calculator & Food Diary in the recent period. As of 2021-05-28, among the Lifesum - Diet Plan, Macro Calculator & Food Diary‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Lifesum - Diet Plan, Macro Calculator & Food Diary's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Lifesum - Diet Plan, Macro Calculator & Food Diary‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Lifesum - Diet Plan, Macro Calculator & Food Diary
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lifesum - Diet Plan, Macro Calculator & Food Diary. We can see some advertising trends.
Top 1 Ad Creative of Lifesum - Diet Plan, Macro Calculator & Food Diary
Ad Details ：
Headline ：Eat smart \& lose weight.
Text ：Kickstart your weight loss.
Top 2 Ad Creative of Lifesum - Diet Plan, Macro Calculator & Food Diary
Ad Details ：
Headline ：Eat smart & lose weight.
Text ：Kickstart your weight loss.
Top 3 Ad Creative of Lifesum - Diet Plan, Macro Calculator & Food Diary
Ad Details ：
Headline ：Eat fat, burn fat with Keto.
Text ：Start with simple 3-week Keto meal plan and see fast, sustainable results.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 355 | 346 | 343 |
| Popularity | 993 | 992 | 992 |
| Dimensions | 300 x 250 | 640 x 334 | 480 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,United States,Canada,Australia | United Kingdom,Canada,United States,Australia | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lifesum - Diet Plan, Macro Calculator & Food Diary in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Lifesum - Diet Plan, Macro Calculator & Food Diary's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lifesum - Diet Plan, Macro Calculator & Food Diary, you can click the app name below to view related reports, or you can find more info in ASOTools.