Lightning Workout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lightning Workout's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lightning Workout.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lightning Workout
App Name : Lightning Workout
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Georgia Morrow
Publisher : Instagram,Ameba,30 Day Fitness Challenge - Workout at Home,Vegan Recipes - Free Vegan Food Cookbook,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,7 Minute Workout,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 706
Duration : 108
Popularity : 58,856
Check ASO Keywords of Lightning Workout
2. Lightning Workout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lightning Workout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lightning Workout in the recent period. As of 2020-08-18, among the Lightning Workout‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, Lightning Workout's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.75%,
Audience Network's proportion is 49.25%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-18, Lightning Workout‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Lightning Workout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lightning Workout. We can see some advertising trends.
Top 1 Ad Creative of Lightning Workout
Ad Details ：
Headline ：Holen Sie es sich jetzt kostenlos
Text ：
Top 2 Ad Creative of Lightning Workout
Ad Details ：
Headline ：Holen Sie es sich jetzt kostenlos
Text ：
Top 3 Ad Creative of Lightning Workout
Ad Details ：
Headline ：Get it free now
Text ：Stay healthy - train at home!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 64 | 16 |
| Popularity | 436 | 427 | 267 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Malaysia | Malaysia | United Arab Emirates,United Kingdom,Pakistan |
| Language | German | German | English |
Through the above analysis, we can see that the most effective channel for Lightning Workout in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lightning Workout's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lightning Workout, you can click the app name below to view related reports, or you can find more info in ASOTools.