LINE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LINE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LINE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LINE
App Name : LINE
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : LINE Corporation
Publisher : Instagram,Facebook,にゃんこ大戦争,Gas Station: Car Parking Sim,10K Run - Couch to 10K,手机铃声管家 - 酷炫好音色彩铃·免费高品质苹果手机铃声大全,好用的铃声设置助手
Total creative ads during the time period : 1,372
Duration : 2,414
Popularity : 162,236
Check ASO Keywords of LINE
2. LINE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LINE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LINE in the recent period. As of 2021-03-16, among the LINE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, LINE's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, LINE‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of LINE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LINE. We can see some advertising trends.
Top 1 Ad Creative of LINE
Ad Details ：
Headline ：대구 최저가 이사업체
Text ：대구 원룸이사/용달이사
예약하시는 고객님께 1만원 할인행사
(이벤트 소진시까지)
친구추천시 커피(스타벅스)기프트콘 증정
기본 60,000 원
기본 반포장 100,000 원
*가전,가구,무상수거 서비스*
주소: http://m.blog.naver.com/8101449
직통 연락하기 : 010-7440-1040
Top 2 Ad Creative of LINE
Ad Details ：
Headline ：대구 최저가 이사업체
Text ：대구 원룸이사/용달이사
예약하시는 고객님께 1만원 할인행사
(이벤트 소진시까지)
친구추천시 커피(스타벅스)기프트콘 증정
기본 60,000 원
기본 반포장 100,000 원
*가전,가구,무상수거 서비스*
주소: http://m.blog.naver.com/8101449
직통 연락하기 : 010-7440-1040
Top 3 Ad Creative of LINE
Ad Details ：
Headline ：자동차 부식수리 외형복원 전문 동그라미클린카
Text ：[동그라미클린카]
자동차부식 수리전문
외형복원.흠집제거.판금도색.전체도색
광택.헤드라이트복원.중고차상담.할부상담.보험상담
1.당일수리완료
2.무료출장 써비스
3.카드결제환영
👉https://m.blog.naver.com/jjkkll7302👈
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 404 | 457 | 426 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 600 x 600 | 2048 x 1072 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 6 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for LINE in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LINE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LINE, you can click the app name below to view related reports, or you can find more info in ASOTools.