LINE Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the LINE’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LINE.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of LINE

App Name : LINE

Logo

LINE-SocialPeta

OS : iOS

Network : Twitter,Facebook,Google Ads(Admob)

Developer : LINE Corporation

Publisher : にゃんこ大戦争,Gas Station: Car Parking Sim,10公里跑 - Couch to 10K,أحكام وآداب عيد الأضحى المبارك,积木世界:免费中文版沙盒像素游戏中心2(MC乐高正版多玩积木盒子),蛇蛇大作战2:经典小怪兽虫虫大作战,宠物连连看-经典免费消除单机小游戏,Drift Mania Championship

Total creative ads during the time period : 169

Duration : 2,217

Popularity : 42,613

2. LINE’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LINE in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of LINE in the recent period. As of 2020-08-31, among the LINE‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, LINE’s the proportion of networks impressions are placed like this:

Zucks’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, LINE‘s network with the most ads is Zucks and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of LINE

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LINE. We can see some advertising trends.

Top 1 Ad Creative of LINE

Ad Details :

Headline :公益贈課推廣

Text :

Top 2 Ad Creative of LINE

Ad Details :

Headline :LINEでスタッフ相談 – 土屋鞄のランドセル

Text :ランドセルのこと、ご注文のことご自宅にいながら気軽にご相談いただきたい――。そんな思いから、LINE公式アカウントのチャットを通して、店舗スタッフにご質問いただけるようになりました。

Top 3 Ad Creative of LINE

Ad Details :

Headline :LINEでスタッフ相談 – 土屋鞄のランドセル

Text :ランドセルのこと、ご注文のことご自宅にいながら気軽にご相談いただきたい――。そんな思いから、LINE公式アカウントのチャットを通して、店舗スタッフにご質問いただけるようになりました。

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 34 12 12
Popularity 164 76 76
Dimensions 400 x 224 1080 x 1920 1936 x 1936
Creative Type Video Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Taiwan Japan Japan
Language Chinese (Traditional) Japanese Japanese

Through the above analysis, we can see that the most effective channel for LINE in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free LINE’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to LINE, you can click the app name below to view related reports.