Royal Bank of Scotland Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Royal Bank of Scotland’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Bank of Scotland.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Royal Bank of Scotland

App Name : Royal Bank of Scotland

Logo

Royal Bank of Scotland-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : The Royal Bank of Scotland Group, plc

Publisher :

Total creative ads during the time period : 170

Duration : 830

Popularity : 39,398

2. Royal Bank of Scotland’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Royal Bank of Scotland in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Bank of Scotland in the recent period. As of 2020-09-06, among the Royal Bank of Scotland‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 54.84%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 45.16%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Royal Bank of Scotland’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 97.22%,

Audience Network’s proportion is 2.78%,

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In the date of 2020-09-06, Royal Bank of Scotland‘s network with the most ads is Facebook and its proportion is 87.1%.

3. Top 3 Ad Creative Analysis of Royal Bank of Scotland

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Bank of Scotland. We can see some advertising trends.

Top 1 Ad Creative of Royal Bank of Scotland

Ad Details :

Headline :Mobile banking made simple.

Text :Splitting a bill? With our app, all you need is your friend’s mobile number to pay them back. Eligibility criteria and limits apply.

Top 2 Ad Creative of Royal Bank of Scotland

Ad Details :

Headline :We’re making mobile banking easier

Text :

Top 3 Ad Creative of Royal Bank of Scotland

Ad Details :

Headline :Forgotten your debit card? No problem.

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 206 111 106
Popularity 890 852 821
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries United Kingdom,Canada,Australia,United States United Kingdom United Kingdom
Language English NA French

Through the above analysis, we can see that the most effective channel for Royal Bank of Scotland in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Royal Bank of Scotland’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Royal Bank of Scotland, you can click the app name below to view related reports.