Royal Bank of Scotland Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Royal Bank of Scotland's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Bank of Scotland.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Royal Bank of Scotland

App Name : Royal Bank of Scotland

Logo：

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : NatWest Group plc

Publisher : Instagram,Facebook

Total creative ads during the time period : 386

Duration : 1,020

Popularity : 79,972

Check ASO Keywords of Royal Bank of Scotland

2. Royal Bank of Scotland’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Royal Bank of Scotland in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Bank of Scotland in the recent period. As of 2021-03-15, among the Royal Bank of Scotland‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Royal Bank of Scotland's the proportion of networks impressions are placed like this:

Instagram's proportion is 30.3%,

Facebook's proportion is 30.09%,

Messenger's proportion is 27.84%,

Audience Network's proportion is 11.77%,

's proportion is .

In the date of 2021-03-15, Royal Bank of Scotland‘s network with the most ads is Facebook and its proportion is 30.19%.

3. Top 3 Ad Creative Analysis of Royal Bank of Scotland

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Bank of Scotland. We can see some advertising trends.

Top 1 Ad Creative of Royal Bank of Scotland

Ad Details ：

Headline ：

Text ：Now you can see all your transactions in one place - even those with other banks! Eligibility criteria applies.

Top 2 Ad Creative of Royal Bank of Scotland

Ad Details ：

Headline ：

Text ：Withdraw cash from an ATM using our mobile app instead. Eligibility criteria and limits apply.

Top 3 Ad Creative of Royal Bank of Scotland

Ad Details ：

Headline ：Royal Bank of Scotland Mobile Banking

Text ：Want to know where your money goes? With our mobile app you can keep track of your spending. Start taking control of your money.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Royal Bank of Scotland in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Royal Bank of Scotland's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Royal Bank of Scotland, you can click the app name below to view related reports, or you can find more info in ASOTools.

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