Longo's Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Longo's's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Longo's.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Longo's
App Name : Longo's
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Longo Brothers Fruit Markets Inc.
Publisher : Instagram,Facebook,Mod Maker for Minecraft PE
Total creative ads during the time period : 246
Duration : 288
Popularity : 15,720
Check ASO Keywords of Longo's
2. Longo's’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Longo's in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Longo's in the recent period. As of 2021-03-15, among the Longo's‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Longo's's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Longo's‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Longo's
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Longo's. We can see some advertising trends.
Top 1 Ad Creative of Longo's
Ad Details ：
Headline ：Sprouts, Where Goodness Grows™
Text ：At Sprouts, we work with the best farmers and trusted brands, to bring you a variety of great products that help you keep feeling your best.
Top 2 Ad Creative of Longo's
Ad Details ：
Headline ：Wegmans
Text ：We're a family company, guided by a set of shared values and a promise to give you our best every day. We hope you'll enjoy shopping with us!
Top 3 Ad Creative of Longo's
Ad Details ：
Headline ：Chapel Hill, Every Day You Get Our Best
Text ：We're a family company, guided by a set of shared values and a promise to give you our best every day. We hope you'll enjoy shopping with us!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 23 | 22 |
| Popularity | 181 | 119 | 113 |
| Dimensions | 1200 x 627 | 640 x 640 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United Kingdom,United States,Australia,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Longo's in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Longo's's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Longo's, you can click the app name below to view related reports, or you can find more info in ASOTools.