Love South Melbourne Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Love South Melbourne's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Love South Melbourne.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Love South Melbourne
App Name : Love South Melbourne
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Specialist Apps Ltd
Publisher : Facebook,Instagram
Total creative ads during the time period : 36
Duration : 19
Popularity : 3,420
Check ASO Keywords of Love South Melbourne
2. Love South Melbourne’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Love South Melbourne in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Love South Melbourne in the recent period. As of 2021-02-25, among the Love South Melbourne‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-25, Love South Melbourne's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-25, Love South Melbourne‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Love South Melbourne
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Love South Melbourne. We can see some advertising trends.
Top 1 Ad Creative of Love South Melbourne
Ad Details ：
Headline ：Get the "Love South Melbourne" app & win!
Text ：Download the app, follow the Hidden Gems tour, collect virtual gems & enter to win. Ends Sept 30.
Top 2 Ad Creative of Love South Melbourne
Ad Details ：
Headline ：WIN Weekly Prizes with Hidden Gems
Text ：See what South Melbourne has to offer & have a chance to win! Get the app to play. Ends 30 Sept.
Top 3 Ad Creative of Love South Melbourne
Ad Details ：
Headline ：Find the Hidden Gems and Love South Melbourne
Text ：Free fun interactive self-guided trails with $5,000 in prizes! Download to play. Google Play & iOS.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 18 | 18 | 18 |
| Popularity | 95 | 95 | 95 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United Kingdom,Canada,Australia,United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Love South Melbourne in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Love South Melbourne's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Love South Melbourne, you can click the app name below to view related reports, or you can find more info in ASOTools.