Lucky Money Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lucky Money’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lucky Money.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lucky Money

App Name : Lucky Money

Logo

Lucky Money-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : welfare cool games

Publisher : Criminal Smasher Mystery case,Backgammon Classic – Play Free board Game ,2048 Quest Age of Edo City: King of Ninja Cats,Merry Christmas Face Camera,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Bingo Hero - Best Offline Free Bingo Games!

Total creative ads during the time period : 234

Duration : 87

Popularity : 23,056

2. Lucky Money’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lucky Money in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lucky Money in the recent period. As of 2020-08-30, among the Lucky Money‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, Lucky Money’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 35.08%,

Audience Network’s proportion is 35.08%,

Instagram’s proportion is 14.92%,

Messenger’s proportion is 14.92%,

’s proportion is .

In the date of 2020-08-30, Lucky Money‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Lucky Money

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lucky Money. We can see some advertising trends.

Top 1 Ad Creative of Lucky Money

Ad Details :

Headline :”You received $80.26 from lucky money“

Text :

Top 2 Ad Creative of Lucky Money

Ad Details :

Headline :”You received $80.26 from lucky money“

Text :

Top 3 Ad Creative of Lucky Money

Ad Details :

Headline :”You received $80.26 from lucky money“

Text :Join the millions of people playing Lucky Money! Relax and scratch big prizes! With a little luck and skill you could become the next Millionaire! How to play - Pick 1 Card,Scratch it. - Match 3 same Symbol,Win the BIG Rewards! - Match 1 Coin Symbol,win a few Coins. - Match 1 dollar Symbol, win a ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 76 76 60
Popularity 586 575 406
Dimensions 224 x 400 224 x 400 600 x 600
Creative Type Video Video Image
Network Audience Network Facebook Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Lucky Money in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Lucky Money’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lucky Money, you can click the app name below to view related reports.