Lulu Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lulu Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lulu Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lulu Shopping
App Name : Lulu Shopping
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Lulu Group International
Publisher : Instagram,Facebook,Savi ME - Grocery Offers Comparison,BeautyPlus - Best Selfie Cam & Easy Photo Editor,30 Day Fitness Challenge - Workout at Home,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 2,510
Duration : 637
Popularity : 158,793
Check ASO Keywords of Lulu Shopping
2. Lulu Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lulu Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lulu Shopping in the recent period. As of 2021-03-15, among the Lulu Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lulu Shopping's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Lulu Shopping‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Lulu Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lulu Shopping. We can see some advertising trends.
Top 1 Ad Creative of Lulu Shopping
Ad Details ：
Headline ：Colgate Optic White Charcoal
Text ：Discover new Optic White Charcoal for a whiter smile.
Top 2 Ad Creative of Lulu Shopping
Ad Details ：
Headline ：Buy Sensodyne Herbal Multi Care Toothpaste 100g Online - Lulu Hypermarket UAE
Text ：New Sensodyne Herbal Multi Care. Sensitivity relief + naturally fresh breath.
Top 3 Ad Creative of Lulu Shopping
Ad Details ：
Headline ：Try our soothing range of Turmeric teas.
Text ：Did you know about the healing benefits of consuming Turmeric?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 234 | 185 | 224 |
| Popularity | 914 | 742 | 564 |
| Dimensions | 1080 x 1080 | 1024 x 1280 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 3 | 5 |
| Countries | United Arab Emirates | Syrian,Oman,United Arab Emirates | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lulu Shopping in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lulu Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lulu Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.