zomato - food delivery, dining Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the zomato - food delivery, dining's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps zomato - food delivery, dining.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of zomato - food delivery, dining
App Name : zomato - food delivery, dining
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Zomato Media Pvt. Ltd.
Publisher : Instagram,Fotor - Photo Editor&Collage,VoiceTube - Learn English,PhotoGrid Video Collage maker,MakeupPlus - Virtual Makeup,Facebook
Total creative ads during the time period : 1,407
Duration : 2,319
Popularity : 107,048
Check ASO Keywords of zomato - food delivery, dining
2. zomato - food delivery, dining’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser zomato - food delivery, dining in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of zomato - food delivery, dining in the recent period. As of 2021-03-15, among the zomato - food delivery, dining‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, zomato - food delivery, dining's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, zomato - food delivery, dining‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of zomato - food delivery, dining
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of zomato - food delivery, dining. We can see some advertising trends.
Top 1 Ad Creative of zomato - food delivery, dining
Ad Details ：
Headline ：Get 30%OFF on Zomato
Text ：Order food online from Matsya Darshini, Koramangala & Get 50% off on your first order at Zomato. Use code "FIRST50"
Top 2 Ad Creative of zomato - food delivery, dining
Ad Details ：
Headline ：Get 30%OFF on Zomato
Text ：Order food online from Matsya Darshini, Koramangala & Get 50% off on your first order at Zomato. Use code "FIRST50"
Top 3 Ad Creative of zomato - food delivery, dining
Ad Details ：
Headline ：Deals you can't refuse
Text ：Now get more than just your favourite food at your doorstep. Introducing Zomato Groceries – a simple way for you to get your groceries delivered in minutes (available in 200+ cities across India). Zomato helps users find high-quality food at restaurants through search and discovery services acr...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 302 | 302 | 108 |
| Popularity | 999 | 999 | 494 |
| Dimensions | 1920 x 1080 | 1920 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | India | India | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for zomato - food delivery, dining in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free zomato - food delivery, dining's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to zomato - food delivery, dining, you can click the app name below to view related reports, or you can find more info in ASOTools.