Luxxy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Luxxy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Luxxy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Luxxy
App Name : Luxxy
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : MP SISTEM
Publisher : Instagram,Facebook,Block Puzzle - Wood Pop,Recettes Diététique Facile 2018,Техосмотр - диагностическая карта он-лайн,Easy Pictures and Words - Photo-Quiz with 5 Topics
Total creative ads during the time period : 1,160
Duration : 467
Popularity : 235,475
Check ASO Keywords of Luxxy
2. Luxxy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Luxxy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Luxxy in the recent period. As of 2021-03-13, among the Luxxy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 41.03%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.97%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Luxxy's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.01%,
Instagram's proportion is 25.01%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 24.98%,
's proportion is .
In the date of 2021-03-13, Luxxy‘s network with the most ads is Audience Network and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of Luxxy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Luxxy. We can see some advertising trends.
Top 1 Ad Creative of Luxxy
Ad Details ：
Headline ：Босоножки Armani Jeans
Text ：💬 Новые поступления каждый день, лучшие предложения продаются менее чем за сутки.
Top 2 Ad Creative of Luxxy
Ad Details ：
Headline ：Платья Just Cavalli
Text ：💬 Новые поступления каждый день, лучшие предложения продаются менее чем за сутки.
Top 3 Ad Creative of Luxxy
Ad Details ：
Headline ：Шорты Patrizia Pepe
Text ：💬 Новые поступления каждый день, лучшие предложения продаются менее чем за сутки.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 58 | 58 |
| Popularity | 368 | 368 | 368 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Luxxy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Luxxy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Luxxy, you can click the app name below to view related reports, or you can find more info in ASOTools.