有钱花 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 有钱花's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 有钱花.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 有钱花
App Name : 有钱花
Logo：
OS : iOS
Network : 百度,腾讯社交广告（广点通）
Developer : Shanghai Youyang Xinmei Information Technology Co.,Ltd.
Publisher : 百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,东方头条-个性化新闻阅读平台,铃声多多,360手机助手
Total creative ads during the time period : 1,160
Duration : 637
Popularity : 74,228
Check ASO Keywords of 有钱花
2. 有钱花’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 有钱花 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 有钱花 in the recent period. As of 2021-03-11, among the 有钱花‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 有钱花's the proportion of networks impressions are placed like this:
百度's proportion is 44.37%,
好看视频's proportion is 3.25%,
今日头条's proportion is 1.47%,
腾讯社交广告（广点通）'s proportion is 1.13%,
's proportion is .
In the date of 2021-03-11, 有钱花‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 28.0%.
3. Top 3 Ad Creative Analysis of 有钱花
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 有钱花. We can see some advertising trends.
Top 1 Ad Creative of 有钱花
Ad Details ：
Headline ：通知：度小满金融大平台开放贷款，额度最高可借20万
Text ：由度小满 低息借款为您推荐的内容，立即点击查看更多详情！
Top 2 Ad Creative of 有钱花
Ad Details ：
Headline ：不要到处乱借钱了！度小满金融正规贷款，额度最高可借20万
Text ：
Top 3 Ad Creative of 有钱花
Ad Details ：
Headline ：不要到处乱借钱了！度小满金融正规贷款，额度最高可借20万
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 70 | 62 |
| Popularity | 548 | 503 | 409 |
| Dimensions | 370 x 245 | 1140 x 640 | 370 x 245 |
| Creative Type | Image | Image | Image |
| Network | 百度 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 有钱花 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 有钱花's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 有钱花, you can click the app name below to view related reports, or you can find more info in ASOTools.