Woolworths Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Woolworths's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Woolworths.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Woolworths
App Name : Woolworths
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Woolworths SA
Publisher : Instagram,Facebook,TalkU Free Calls +Free Texting +International Call,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,UC Mini-Download Video Status & Movies,SHAREit - Transfer & Share,Turbo VPN- Free VPN Proxy Server & Secure Service
Total creative ads during the time period : 3,124
Duration : 1,049
Popularity : 229,413
Check ASO Keywords of Woolworths
2. Woolworths’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Woolworths in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Woolworths in the recent period. As of 2021-03-15, among the Woolworths‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Woolworths's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Woolworths‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Woolworths
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Woolworths. We can see some advertising trends.
Top 1 Ad Creative of Woolworths
Ad Details ：
Headline ：Grocery Shopping Just Got Easier
Text ：Woolies Click & Collect!
Order Woolies groceries and essentials online and collect your items from Woolworths Scottburgh at a time that works for you. They'll have your order ready & waiting.
Top 2 Ad Creative of Woolworths
Ad Details ：
Headline ：Grocery Shopping Just Got Easier
Text ：Woolies Click & Collect!
Order Woolies groceries and essentials online and collect your items from Woolworths Westvillle Mall at a time that works for you. They'll have your order ready & waiting.
Top 3 Ad Creative of Woolworths
Ad Details ：
Headline ：
Text ：We've lowered our prices across our entire fresh chicken range, so you can have more of the Woolies Quality™ you love at prices you can afford. Woolies Exceptional Quality™, New Lower Prices, Every Day
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 19 | 77 |
| Popularity | 563 | 560 | 556 |
| Dimensions | 600 x 600 | 600 x 600 | 240 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 69 | 71 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | United Kingdom,Canada,United States,Australia | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Woolworths in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Woolworths's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Woolworths, you can click the app name below to view related reports, or you can find more info in ASOTools.