Woolworths Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Woolworths’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Woolworths.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Woolworths

App Name : Woolworths

Logo

Woolworths-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Woolworths SA

Publisher : Vegan Recipes Free,Treehouse Table,TalkU Free Calls +Free Texting +International Call,UC Mini- Best Tube Mate Fast Video Downloader,USA Weather forecast,InstaSquare Size Pic Collage,Turbo VPN- Free Proxy Server Secure VPN Service,Huffington Post - News

Total creative ads during the time period : 1,168

Duration : 860

Popularity : 75,092

2. Woolworths’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Woolworths in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Woolworths in the recent period. As of 2020-09-07, among the Woolworths‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Woolworths’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Woolworths‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Woolworths

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Woolworths. We can see some advertising trends.

Top 1 Ad Creative of Woolworths

Ad Details :

Headline :Only the Best Winter Flavour

Text :We’ve done the hard work for you. Made like you would at home, with the best ingredients.

Top 2 Ad Creative of Woolworths

Ad Details :

Headline :No contact

Text :NEW: Click & Collect trial. Order Woolies groceries and pay safely online. Collect them at Woolworths Killarney Mall, without leaving your car.

Top 3 Ad Creative of Woolworths

Ad Details :

Headline :Made with the Best Ingredients

Text :Get involved in the eating, not the cooking. These delicious, carefully prepared meals are ready in under 45 minutes. All you have to do is warm them up.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 42 98 38
Popularity 275 246 200
Dimensions 1024 x 1280 1080 x 1080 1080 x 1350
Creative Type Video Image Image
Network Facebook Facebook Facebook
Related Ads 1 4 2
Countries South Africa South Africa Israel,South Africa
Language English English English

Through the above analysis, we can see that the most effective channel for Woolworths in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Woolworths’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Woolworths, you can click the app name below to view related reports.