Lycamobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lycamobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lycamobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lycamobile
App Name : Lycamobile
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Lyca Digital Private Limited
Publisher : Instagram,Facebook,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Korean Food Recipes - 10k Recipes,Ameba,POTO - Photo Collage Editor
Total creative ads during the time period : 2,753
Duration : 868
Popularity : 257,420
Check ASO Keywords of Lycamobile
2. Lycamobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lycamobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lycamobile in the recent period. As of 2021-03-16, among the Lycamobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.95%, Carousel category's proportion is 21.05%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Lycamobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.55%,
Audience Network's proportion is 26.55%,
Messenger's proportion is 26.55%,
Instagram's proportion is 20.34%,
's proportion is .
In the date of 2021-03-16, Lycamobile‘s network with the most ads is Facebook and its proportion is 26.32%.
3. Top 3 Ad Creative Analysis of Lycamobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lycamobile. We can see some advertising trends.
Top 1 Ad Creative of Lycamobile
Ad Details ：
Headline ：Grab your SIM today!
Text ：A great reason to get a #Lycamobile SIM! Get 6GB, 1000 national & 200 global minutes for 30 days at 50% off.
Top 2 Ad Creative of Lycamobile
Ad Details ：
Headline ：Grab your SIM today!
Text ：A great reason to get a #Lycamobile SIM! Get 6GB, 1000 national & 200 global minutes for 30 days at 50% off.
Top 3 Ad Creative of Lycamobile
Ad Details ：
Headline ：Grab your SIM today!
Text ：A great reason to get a #Lycamobile SIM! Get 6GB, 1000 national & 200 global minutes for 30 days at 50% off.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 118 | 118 |
| Popularity | 866 | 863 | 863 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Norway | Norway | Norway |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lycamobile in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Lycamobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lycamobile, you can click the app name below to view related reports, or you can find more info in ASOTools.