Optimize Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Optimize’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Optimize.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Optimize
App Name : Optimize
OS : Android
Network : Facebook,YouTube,Instagram
Developer : Optimize Enterprises, Public Benefit Corporation
Publisher : Table EuroCup 2016
Total creative ads during the time period : 22
Duration : 190
Popularity : 2,174
2. Optimize’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Optimize in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Optimize in the recent period. As of 2020-09-07, among the Optimize‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Optimize’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Optimize‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Optimize
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Optimize. We can see some advertising trends.
Top 1 Ad Creative of Optimize
Ad Details ：
Headline ：Brian Johnson
Text ：Is this the year you take your personal development to the next level? PhilosophersNotes™ can help (Think: mini-CliffsNotes™ for self-help books).
Top 2 Ad Creative of Optimize
Ad Details ：
Headline ：PNTV: Tiny Habits by BJ Fogg (#393)
Text ：Here are 5 of my favorite Big Ideas from Tiny Habits by BJ Fogg. Hope you enjoy! Optimize: https://optimize.me/ (← Get Free Stuff + Free 2-Week Trial!) Optimize Coach: https://optimize.me/coach (← Join 2,000+ Masters from 70+ Countries!) BJ Fogg founded the Behavior Design Lab at Stanford University. He is one of the world’s leading authorities on the science of behavior change. In this book, he introduces us to the core elements of his Fogg Behavior Model as we learn that habit change doesn’t need to be as hard as we make it. As BJ tells us: “We are not the problem. Our approach to change is. It’s a design flaw—not a personal flaw.” Big Ideas we explore include the three elements that drive behavior (B = MAP!), the ABCs of Tiny Habits (Anchor + (Tiny) Behavior + Celebration!), the power of anchor prompts (After I (ANCHOR), I will (NEW HABIT), and the power of celebration (get your Shine on!). Get Tiny Habits on Amazon: https://www.amazon.com/Tiny-Habits-Changes-Change-Everything/dp/0358003326/ Learn more about BJ Fogg: https://www.optimize.me/authors/b-j-fogg/ ► RELATED RESOURCES: Big Idea 1: B = MAP - Optimal Living 101 classes → https://www.optimize.me/master-classes/ - +1: B = MAP | The Behavior Design Equation (#1198) → https://www.optimize.me/plus-one/b-map/ - +1: How to Delete a Behavior | Remove the Prompt and Make It Hard! (#1199) → https://www.optimize.me/plus-one/how-to-delete-a-behavior/ - +1: How to Delete a Bad Habit (Again!) | One Way: Make It Harder (#1233) → https://www.optimize.me/plus-one/how-to-delete-a-bad-habit-again/ - PN: Digital Minimalism by Cal Newport → https://www.optimize.me/philosophers-notes/digital-minimalism-cal-newport/ - +1: Character Flaws vs. Design Flaws | Note: There’s a BIG Difference (#1214) → https://www.optimize.me/plus-one/character-flaws-vs-design-flaws/ Big Idea 2: ABCs - +1: The ABCs of Tiny Habits | Anchor + Behavior + Celebration (#1205) → https://www.optimize.me/plus-one/the-abcs-of-tiny-habits/ - Celebration | As Powerful as Mindfulness and Gratitude? (#1206) → https://www.optimize.me/plus-one/celebration/ Big Idea 3: SHINE! - +1: Shine | The Result of Skillfully Celebrating our Successes (#1209) → https://www.optimize.me/plus-one/shine/ - +1: The Neuroscience of Seneca | Pleasant + Honorable = The Same (#1208) → https://www.optimize.me/plus-one/the-neuroscience-of-seneca/ Big Idea 4: INSTALL - +1: How to Celebrate | Hint: IMMEDIATELY + INTENSELY (#1207) → https://www.optimize.me/plus-one/how-to-celebrate/ - PN: Mini Habits by Stephen Guise → https://www.optimize.me/philosophers-notes/mini-habits-stephen-guise/ - +1: The Weed | A Case Study in Habit Creation (#1213) → https://www.optimize.me/plus-one/the-weed/ - +1: How to Build a Good Habit | Easy as 1, 2, 3 (#657) → https://www.optimize.me/plus-one/how-to-build-a-good-habit/ Big Idea 5: DELETE - +1: How to Delete a Behavior | Remove the Prompt and Make It Hard! (#1199) → https://www.optimize.me/plus-one/how-to-delete-a-behavior/ - The Fastest Way to Delete a Bad Habit | Hint: Remove the Prompt (#1211) → https://www.optimize.me/plus-one/the-fastest-way-to-delete-a-bad-habit/ - Prompt Begone! | No Behavior Happens Without a Prompt (#1212) → https://www.optimize.me/plus-one/prompt-begone/ - +1: Mistake-Learner’s High | Enjoy It as You Pursue Audacious Goals and Endlessly Evolve (#370) → https://www.optimize.me/plus-one/mistake-learners-high/ - +1: How to +3 It | When -1 → +1 = +3 (#1232) → https://www.optimize.me/plus-one/how-to-3-it/ -#1: Let’s take a walk! (Visit the Johnson Trail. lol) (#15) → https://www.youtube.com/watch?v=Sg9SlllpG6c - +1: Energizers vs. Enervators | The Art & Science of How to Take a Good Break (#181) → https://www.optimize.me/plus-one/energizers-vs-enervators/ ► FREE 14-DAY TRIAL: Get the PhilosophersNote on Tiny Habits and 600+ other books by starting a Free 14-Day trial membership to Optimize: https://www.optimize.me/trial/ ► MORE GOODNESS: - Get a free 14-day trial membership to Optimize: https://www.optimize.me/join/ - Get the Optimize App for iPhone & iPad: https://www.optimize.me/apps/ - Get the Optimize App for Android: https://www.optimize.me/apps/ - Subscribe to the Optimize Podcast: https://optimize.me/podcast/ - Follow Optimize on Facebook: https://www.facebook.com/BriantheOptimizer/ - Follow Optimize on Instagram: https://instagram.com/optimize.me/
Top 3 Ad Creative of Optimize
Ad Details ：
Headline ：Optimize with Brian Johnson
Text ：Get the BIG ideas from your favorite optimal living books in 20 minutes or less. Read or listen! Start your Free 14-day Trial today!
Basic Info of Top 3 Ad Creative
|Dimensions||640 x 360||1280 x 720||800 x 800|
|Countries||United Kingdom,Australia,United States,Canada||Australia,United States,Canada,United Kingdom||Canada,United Kingdom,United States,Australia|
Through the above analysis, we can see that the most effective channel for Optimize in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Optimize’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Optimize, you can click the app name below to view related reports.